NEW DELHI: Guiltfree Industries’ snacking brand Too Yumm! has awarded its digital media mandate to Kinnect following a multi-agency pitch.

Through this partnership, Too Yumm! is looking at capitalising on digital to grow and promote their brand presence. To strengthen this growth and elevate consumer affinity, Kinnect will manage the brand's social media marketing, online reputation management, and influencer outreach requirements. Additionally, the agency will be responsible for developing and delivering a robust strategy to execute campaigns across digital channels. 

“We are looking forward to step-changing consumer engagement and conversations with our iconic brand Too Yumm. Today, consumers demand a meaningful relationship with their brands and digital offers us the way to do this. With the all-round digital capabilities of team Kinnect we are excited to partner with them on our journey on building meaningful consumer engagement,” stated Guiltfree Industries, RP-SG FMCG CEO Rajeev Khandelwal. 

Kinnect CEO Rohan Mehta added, “We are excited to partner with such a dynamic brand and at a time when the snacking industry is poised for significant growth. This is a great opportunity for us to put forward our strategic thinking and integrated solutions to drive RoI for the brand's media investments. Establishing a unique positioning and tonality for the brand on digital, we endeavour to create truly path-breaking digital experiences for its consumers.”