MUMBAI:Indian Premier League (IPL) franchise Kings XI Punjab today renewed its association with cement manufacturer (ACC) as their Official Team Partner for the IPL season 4.

ACC‘s renewal reposes the sponsor‘s faith in brand Kings XI Punjab.
 
Kings XI Punjab COO Col. Arvinder Singh said, "We are pleased to continue our relationship with ACC Ltd as our Official Team Partner for the second year in a row. Both our companies share common values and we are excited about the joint initiatives that we propose to undertake in our catchment area which we shall soon announce."

ACC‘s association with Kings XI Punjab also marks the company‘s re-association with cricket after the last season.

ACC will run a number of promotions during the IPL season. In
addition, ACC also would have its brand presence in stadia in the form of Perimeter boards, ad spots on the big screen placards, etc.
 
ACC director sales - North Joydeep Mukherjee said, "I am delighted, that our association with Kings XI Punjab continues for the second year. The format of Indian Premier League allows us to associate with the most popular sport in India and gives us a wide scope of running innovative activities around consumers, channel and employees."
 
ACC would be using this association to build stronger bonds with the masses of Punjab and HP and in particular, with its channel partners.