MAM

Kiko TV rebrands as 'assisted shopping' app

The new business model will be headed by co-founder and CEO Shivam Varshney.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/23/shov.jpg?itok=NxO5qj1J

MUMBAI: Kiko TV has announced its repositioning from a short format video app to an assisted shopping experience platform, making it India’s first AI-powered video and live commerce platform in the assisted shopping segment.

Launched a few months ago amidst the pandemic, Kiko TV has been witnessing a 30 per cent month-on-month increase in the social commerce vertical and will now be focusing on the growing market opportunities present within the same. The start-up will be investing heavily in building the same by acquiring a larger user database and building an aggregator community for sellers.

In the current pandemic, with buyers not able to go to retail outlets or malls to shop, the experience of shopping is missing. Buyers are looking to get a live shopping experience digitally from their favourite stores and brands and Kiko TV aims to fill this gap and provide a solution to this exact need by introducing a two-way live video communication stage between merchants and buyers. Users of the app can now enjoy a seamless shopping experience and discuss the product with the seller before purchasing it. Keeping the current #VocalForLocal and #MadeInIndia sentiment, Kiko TV will feature products from local Indian vendors only.

The new business model will be entirely spearheaded by Kiko TV co-founder and CEO Shivam Varshney. He will be responsible for bringing in partnerships, associations and newer ways of growth strategies. Varshney is an IIT Bombay alumnus and has been closely associated with Kiko TV since inception.

Said Varshney said, “With the social commerce market booming in India and all businesses looking at new ways of reaching out to customers, we foresee this as an excessively big opportunity to capitalise and grow in. Live bidding, live shopping, live interaction with the vendors is a space that is not tapped yet and holds the potential to thrive. Kiko TV will be focusing on this in the coming months.”

Kiko TV has been adding new features and updates on a regular basis to provide users a new experience every time they come on the app. The start-up is consciously putting in efforts to provide the best when it comes to social commerce. Kiko TV is available on both android and iOS and the app has crossed 120k downloads since its launch, with a weekly increase in the active users by 20 per cent

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/grofers.jpg?itok=y6HX7PE2
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vmly.jpg?itok=s1Ef54Ak
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/glance.jpg?itok=q3NZ33ZR
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/nirmala_sitharaman.jpg?itok=Ad7dydqh
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vishnu_mohan.jpg?itok=5o9Ng_-j
Vishnu Mohan moves on from Havas after 25 years

New Delhi: Vishnu Mohan will step down as chairman and CEO of Havas Group southeast Asia (SEA), India and north Asia. A veteran of 25 years with the organisation, Mohan will be succeeded by Alberto Canteli, currently CEO of middle-east and eastern Europe Havas Group, who will be additionally...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/sa.jpg?itok=9SE3mIWe
Melorra enters Delhi market with three new experience stores

Lightweight fine jewellery brand Melorra has forayed into its largest market, Delhi/NCR with three new physical experience centres. Launched on the same day, Melorra’s brick-and-mortar outlets are located at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/manish.jpg?itok=a25l3sK9
Guest column: Why makeshift offices might be the future of work culture

The year-long lockdown pause brought by the pandemic is perhaps nature’s way of turning to a new page, a new format, and newer ways to move forward. A lot has changed and a lot more is changing.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required