MUMBAI: Khimji Jewels has launched a consumer celebration campaign ‘Back To Being Beautiful’, with the aim to help customers all over the country get back to feeling and looking their best, along the gradual journey to normalcy. Created in collaboration with Digital Dogs Content and Media, the campaign will run across channels for a period of 75 days.

Khimji Jewels chief executive officer consumer business Nishit Nanda said, “This festive season, the ‘Back to Being Beautiful’ campaign will allow the consumer to relive all the moments which they have missed this year due to the pandemic.”

Digital Dogs founders Ambarish Ray and Anjali Rawat said, “With #BackToBeingBeautiful we wanted to give consumers something to look forward to, as the unlocking process continues. The campaign is designed to provide true benefits and values to Khimji’s audience as they seek emotional markers and familiar routines in their journey of getting back to normalcy.”