MAM

KFC unveils its Double Down Burger in latest ad

Conceptualised by O&M, the ad features actors Ratna Pathak Shah & Seema Pahwa.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/28/photogrid_plus_1627454132454.jpg?itok=6vHmh5PR

Mumbai: KFC India has rolled out a fresh campaign to launch its new product offering - Double Down Burger. Conceptualised by Ogilvy & Mather, the ad features popular actors Ratna Pathak Shah and Seema Pahwa displaying their unabashed love for chicken. ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez’, goes the tagline.

Dubbing the launch as ‘the biggest event in the history of burgerkind’, KFC India, chief marketing officer, Moksh Chopra said, “It was only befitting that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits.”

Ogilvy (North), chief creative officer, Ritu Sharda shared, “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’."

Talking about the ad, actor Ratna Pathak Shah said, “I am an ardent foodie myself and can relate to the way Seema’s character was possessive about the chicken in the noodles. KFC’s Double Down Burger is indeed a unique burger with a chicken overload - just right for serious foodies. I enjoyed being a part of the campaign and watching the chicken wars.”

Seema Pahwa added, “When the burger is as full of crispy chicken as the KFC Double Down Burger, how could one not get a little badtameez? I was super-excited to be a part of its launch campaign and play a character that’s so close to my heart - that of a true chicken-lover.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/xx.jpg?itok=CDuj61s5
CredAvenue onboards Karanpreet Bindra as CMO

Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/hide_seek.jpg?itok=-s30hJXE
After branded atta, Parle Products now forays into cereal category

Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the cereals category with the launch of ‘Hide & Seek Fills’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/srk.jpg?itok=0HbM6NH6
SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar. The latest one picks up right where the previous teaser left off, building the anticipation while keeping the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/pyxis.jpg?itok=_7IkYlOR
Pyxis One raises $17 million in series B funding

Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required