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Keventer Agro to launch new range of food products with Disney India

Targeted at kids and families, the food range 'Disney Delights' features popular Disney and Marvel

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Mumbai: Kolkata-based FMCG major Keventer Agro is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families, this new range of food products - ‘Disney Delights,’ ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ will include milkshakes, milk and frozen savoury snacks.

"The packs feature popular Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favourite Marvel Iron Man, Captain America, Spider-Man and more," said the statement. 

“We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business,” said Keventer Agro chairman and managing director Mayank Jalan. “With a strong affinity of  Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing fun and flavourful variety of food options.”

The first few products in the range, which hits the shelves this month, will include chocolate milkshake, strawberry milkshake and plain milk. Other products, including frozen savoury snacks, are due for release in April this year, according to the brand.

 As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India. The ‘Delights’ range will be available across general trade, modern trade and e-commerce portals, it further said.

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