‘Keep in Touch’: CavinKare forays into hand hygiene segment with Bacto-V

New hand wash and hand sanitiser range offers double protection against germs.

NEW DELHI: CavinKare’s Bacto-V has entered the rapidly growing segment of hand sanitisers and hand washes. With this move, the brand is positioning itself amidst the recently popularised categories in sync with the new normal induced by the Covid2019 pandemic. 

Bacto-V’s products have been a game-changer in the market, as it was launched in immediate response to consumer needs, shared CavinKare director & CEO – personal care & alliances Venkatesh Vijayaraghavan. 

“Backed by innovation and research, Bacto-V has evolved into an umbrella brand that offers safety solution to every possible touchpoint of contamination. Today as we further strengthen our presence in the market with the addition of hand hygiene products, we are confident that Bacto-V will become a go-to hygiene brand for millions across households in India. The products have been designed, developed and launched by thinking ahead of consumer showcasing CavinKare’s thought leadership in the industry,” he said.

To promote the launch, Bacto-V has also released a new campaign ‘Keep in Touch’ with actor Ramya Krishnan as its brand ambassador. It aims to bring back a sense of security among consumers about inevitable physical touches. 

The campaign comprises an exclusive TVC that will showcase Ramya Krishnan encouraging consumers to resume normalcy and embrace physical touches empowered with a range of Bacto-V products. 

Actor Ramya Krishnan said ,“I am beyond thrilled to be associated with CavinKare and its flagship hygiene brand Bacto-V. My association with the brand as its ambassador gives me a sense of fulfilment and an opportunity to resonate the importance of hygiene and regular sanitisation to consumers. Bacto-V is a game changer brand which houses disinfectant products that decontaminate surfaces around us instantly and also empowers us to touch without any inhibitions. Today as the brand expands its offerings to hand hygiene category, I am happy to join their journey against germs contamination by launching Bacto-V hand wash that truly stands apart in the market. Bacto-V’s promise of making hand touches safe again is truly commendable and I am confident that our partnership will educate more and more consumers around the country about the importance of regular sanitisation.”

Besides the television advertisement, the ‘Keep in Touch’ campaign will also have a series of dd gital promotions and influencer led campaigns to reach consumers cutting across different strata. The television campaign will kick-start across south India. 

The products, Bacto-V Handwash and Hand sanitiser will be launched across e-commerce platforms, retail outlets and kirana stores at an affordable price point. 

Latest Reads
This Republic Day, Godrej celebrates India’s transformation through a digital film

New Delhi: The Godrej Group has come a long way, ever since it first came into existence 123 years ago. As India marks its seventy second Republic Day on Tuesday, the Indian conglomerate released a video campaign to celebrate its emotional connect and oneness with the country.

MAM Marketing MAM
Zivame pushes saree shapewear in its new spot

Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk.

MAM Marketing MAM
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required