Report on Shemaroo

‘Keep in Touch’: CavinKare forays into hand hygiene segment with Bacto-V

New hand wash and hand sanitiser range offers double protection against germs.

NEW DELHI: CavinKare’s Bacto-V has entered the rapidly growing segment of hand sanitisers and hand washes. With this move, the brand is positioning itself amidst the recently popularised categories in sync with the new normal induced by the Covid2019 pandemic. 

Bacto-V’s products have been a game-changer in the market, as it was launched in immediate response to consumer needs, shared CavinKare director & CEO – personal care & alliances Venkatesh Vijayaraghavan. 

“Backed by innovation and research, Bacto-V has evolved into an umbrella brand that offers safety solution to every possible touchpoint of contamination. Today as we further strengthen our presence in the market with the addition of hand hygiene products, we are confident that Bacto-V will become a go-to hygiene brand for millions across households in India. The products have been designed, developed and launched by thinking ahead of consumer showcasing CavinKare’s thought leadership in the industry,” he said.

To promote the launch, Bacto-V has also released a new campaign ‘Keep in Touch’ with actor Ramya Krishnan as its brand ambassador. It aims to bring back a sense of security among consumers about inevitable physical touches. 

The campaign comprises an exclusive TVC that will showcase Ramya Krishnan encouraging consumers to resume normalcy and embrace physical touches empowered with a range of Bacto-V products. 

Actor Ramya Krishnan said ,“I am beyond thrilled to be associated with CavinKare and its flagship hygiene brand Bacto-V. My association with the brand as its ambassador gives me a sense of fulfilment and an opportunity to resonate the importance of hygiene and regular sanitisation to consumers. Bacto-V is a game changer brand which houses disinfectant products that decontaminate surfaces around us instantly and also empowers us to touch without any inhibitions. Today as the brand expands its offerings to hand hygiene category, I am happy to join their journey against germs contamination by launching Bacto-V hand wash that truly stands apart in the market. Bacto-V’s promise of making hand touches safe again is truly commendable and I am confident that our partnership will educate more and more consumers around the country about the importance of regular sanitisation.”

Besides the television advertisement, the ‘Keep in Touch’ campaign will also have a series of dd gital promotions and influencer led campaigns to reach consumers cutting across different strata. The television campaign will kick-start across south India. 

The products, Bacto-V Handwash and Hand sanitiser will be launched across e-commerce platforms, retail outlets and kirana stores at an affordable price point. 

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