MAM

Kantar Marketplace hits $100 million revenue milestone

Launched in mid-2019, Kantar Marketplace is available in 65 markets globally.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/08/img_08112021_124615_800_x_800_pixel.png?itok=3p350LLb

Mumbai: Registering a significant milestone in its transformation journey, data-driven analytics Kantar on Monday announced that the cumulative revenue for Kantar Marketplace, its market research platform, has reached $100 million within two-and-a-half years of operation. 

Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility. Built on a foundation of Kantar’s expertise and proven methodologies, it delivers decision-quality insights in as little as a few hours. The automated platform features a range of consumer insights solutions that accelerate business decision-making - whether brands are getting feedback on an idea, developing a new product or launching a campaign.

In 2021 YTD* (Year to 30 September 2021) Kantar Marketplace is testing approximately 1000 creative and innovation assets per month, up 250 per cent compared with 2020 YTD and serving more than 500 client organisations, an increase of 150 per cent in 2020, including Coca-Cola, Diageo, Johnson & Johnson, Mastercard, Samsung, Reckitt, Vodafone, Walgreens Boots Alliance, and many more. It is available in 65 markets globally.

The newest solution suite on Kantar Marketplace is designed to support the innovation and product development lifecycle, with tools to help clients identify the best ideas, test and optimise concepts, and get-to-market quickly with packaging design testing. This builds on the creative effectiveness, media optimisation and brand insights solutions available on the platform.

At the heart of all Kantar Marketplace solutions is Kantar’s ‘Meaningfully Different’ framework, giving clients a reliable way to understand whether their marketing is likely to drive sales and brand equity. Insights delivered by Kantar Marketplace are fast, and tied to key business outcomes, providing greater decision-making confidence for the brands that use it.

“This is a fantastic milestone for Kantar Marketplace. The context that our clients’ businesses operate in is evolving rapidly, and they expect high quality insights faster than ever before. To have achieved $100m in sales just 30 months from launch is a ringing endorsement of the platform and our team," said Kantar Marketplace MD Will Galgey, commenting on the achievement. "The growth in client users, as well as the increasing frequency with which clients turn to the platform to address their research needs, gives us great confidence that Kantar Marketplace will only go from strength to strength as more products and clients come onboard.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_122231_800_x_800_pixel.jpg?itok=F-N1q4Br
The Mavericks wins PR mandate for e-cycle brand Hero Lectro

Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles. As part of the engagement, The Mavericks will work with Hero Lectro to drive specific...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_121344_800_x_800_pixel.jpg?itok=hsPkEZP3
Freshworks' Girish Mathrubootham named 'Digital Person of the Year' at IDA 2022

Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the 'Digital Person of the Year' award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/sahil.jpg?itok=nqBipplM
m/Six names Sahil Sachdeva as national digital head

Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/222.jpg?itok=lX6u2RgB
Havas Media Group India elevates Uday Mohan as president & chief client officer

Havas Media Group India has announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. Mohan will continue to report into Havas Media Group India CEO Mohit Joshi. This is aligned with Havas Group India's vision of building strong leadership...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/amit_verma.jpg?itok=aJuqQrGD
We want to grow our user base two-fold & daily rides by 3X in 2022: Rapido's Amit Verma

MUMBAI : For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and zipping through the traffic has definitely looked appealing. It is this everyday challenge that Rapido, a bike taxi service seeks to help overcome. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_155715_800_x_800_pixel.jpg?itok=V5_c4PGF
HUL regains top spot in first week of 2022: Barc

Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_135538_800_x_800_pixel.jpg?itok=lWA4kSEh
Imagine Marketing signs definitive agreement to acquire KaHa Pte Ltd

Mumbai: Imagine Marketing Pvt Ltd (IMPL, the parent company of boAt) has announced that it has signed a definitive agreement to acquire Singapore based KaHa Pte Ltd, an end-to-end smart IoT product development company. The acquisition is expected to augment IMPL’s capabilities to introduce...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_135213_800_x_800_pixel.jpg?itok=GXuEWcZH
Shah Rukh Khan turns chauffeur for Indian cricketers in Hyundai’s latest campaign

Mumbai: Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma.  Under...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_134901_800_x_800_pixel.jpg?itok=KZiIXK7q
GUEST COLUMN: How effective social media campaigns can grow a business two-fold?

Mumbai: Social media has been enjoying its all-time high for quite a while now. The outbreak of the pandemic further accelerated its growth due to the rise in penetration and usage of the internet. Every organisation, no matter how small or big, took the digital route for its survival as it...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required