MUMBAI: Kansai Nerolac has launched a new brand campaign ‘No VOC No Gadbad‘.

The new campaign aims at educating consumers on the side effects of the VOC (volatile organic chemicals) in paints. The campaign features their brand ambassador Shah Rukh Khan.

Kansai Nerolac VP- Marketing and Sales Sukhpreet Singh said, "We have always encouraged healthy and safer living and with this campaign, we aim at educating the need for checking about VOC content while choosing paints, VOC in paints can be harmful. Also paints are not just choosing a color or design it is a lot more than just beautification. This innovative concept aims at reaching out to the end consumers across strata be it the painters, Architect, Interior decorators and consumers. This further strengthens our brand commitment towards creating a safer environment and encouraging use of paints."

As a part of the campaign, Kansai Nerolac also introduced a concept, where consumers and fans of Shah Rukh Khan could call him to seek details on healthier and safer paint and get connected to Nerolac home painting services and also acquire knowledge on the ill-effects of VOC. One could also visit their website for more information. Also Nerolac fans on the Facebook page will get regular post on how to décor house with healthier and safer paint.