MAM

Kaizzen appoints Ashish Gupta to lead its new research wing, Kaizzen Insights

Gupta was previously working with Fortune India as deputy editor and chief of bureau.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/13/photogrid_plus_1626163305577.jpg?itok=XiHX82XW

New Delhi: Public Relations and digital media agency Kaizzen on Tuesday appointed Ashish Gupta as director to lead its new research wing Kaizzen Insights.

He will be working closely with Kaizzen founder Vineet Handa. Gupta brings with him over three decades of experience in business journalism and has worked with The Times of India, Indian Express, Outlook Business, Business Today and Fortune India in the past. He will do a deep dive into issues of contemporary importance and try to figure out solutions to these complex challenges affecting the country, said the agency. 

“Ashish is a highly experienced and respected business journalist with over three decades of experience in mainstream media and I welcome him to our India leadership team. His deep understanding and insights of varied sectors and industries will be a great asset for Kaizzen,” said Kaizzen, founder and CEO, Vineet Handa. “I believe that with the launch of Kaizzen Insights we will be able to transform Kaizzen into a knowledge-based and data-led communications consultancy. This will also help our existing clients in getting more informed communication and policy advocacy services.”

Prior to joining Kaizzen, Gupta was working with Fortune India as deputy editor and chief of bureau. He has written extensively on the Indian economic reforms, national budgets and monetary policies over the years, gyrations of the stock market, infrastructure challenges and the rise of new-age technologies. He has also tracked the rise and fall of various corporations in different sectors. Before Fortune India, he was the deputy editor at Outlook Business magazine and prior to that worked as an associate editor at Business Today.

“I am excited to join Kaizzen as director, Insights, and hope to work with Vineet in his new endeavor to make the transformational journey a success. I hope to bring all my journalistic and other experiences to work for further growth of the company," said Gupta.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_164056_800_x_800_pixel.jpg?itok=ujXY_Unv
Eno partners with Facebook to build rural reach & engagement

Mumbai: GSK Consumer Healthcare’s antacid brand Eno continues to focus on driving penetration in media dark rural markets through its digital collaboration with Facebook’s geo targeting capabilities.  In driving further engagement with rural audiences, the brand has opened up a unique manner of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_143841_800_x_800_pixel.jpg?itok=FoWJJB5n
Lintas Live bags mandate for Classic Legends

Mumbai: Digital-first creative PR agency Lintas Live has won the full-service mandate for a key brand of Classic Legends. The mandate entails managing the brand’s creative, PR and social media requirements in entirety. The agency won the business in a multi-agency pitch and the account will be...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_143126_800_x_800_pixel.jpg?itok=ry0fqZ1D
JBL says #MuteTheWorld in its latest digital campaign

Mumbai: Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL’s active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them. Conceptualised and executed by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/img_23102021_122934_800_x_800_pixel.jpg?itok=AcOGC-5Z
Livpure Sleep celebrates good sleep with quirky ad film

Mumbai: Manufacturer of water purifiers, air conditioners and an array of sleep and wellness solutions, Livpure has launched its first-ever digital ad campaign on YouTube, Facebook, and other digital platforms to promote its high-quality range of mattresses.   In line with the brand’s long-standing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/hul.jpg?itok=fiJ4SDIW
HUL is top advertiser in week 41: Barc

FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/1.jpg?itok=ZKCoG9z1
Taproot Dentsu’s new ad for GM Fabrics is all about the 'Fabric of Home'

Highlighting what makes a space feel like home, Taproot Dentsu - a dentsuMB Company & a creative agency from the house of dentsu India, has launched a fresh campaign in association with Homegrown producers of jacquard decorative fabrics, GM Fabrics.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/23/wt.jpg?itok=BcSlAtbc
Lifestyle launches festive collection and says celebrate ‘Dil Se Diwali’

Apparel brand Lifestyle has launched an all-new festive collection for Diwali, along with a new film #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_191346_800_x_800_pixel.jpg?itok=brgjPkkw
Madhav Sheth named president of int'l business group at realme

Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_125621_800_x_800_pixel.jpg?itok=4aN52tCV
Meesho partners with DViO Digital for high-decibel festive campaigns

Mumbai: Creative-tech and digital-first marketing agency DViO Digital roped in as the digital creative and social media marketing partner for e-commerce platform Meesho to lead the high decibel marketing campaigns for the festive season. This partnership will see DViO Digital strategise, curate and...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required