Mumbai: The edutainment brand Kidzania has awarded its creative mandate to JWT India for its first family edutainment theme park scheduled to open in Mumbai shortly.

The agency will craft an aggressive multi-media brand building campaign to create awareness for KidZania across mediums such as print, electronic and out of home (OOH) advertising.

KidZania India chief marketing officer Viraj Jit Singh said, “We are delighted to have JWT India on board to develop our communication strategy. Having worked with global brands across product categories, JWT brings with them a deep understanding of our target audience – kids and young parents. KidZania is a unique concept and their focus will be to bring alive the role-play experience across all platforms of communication and engagement."

“We are very excited and look forward to working with KidZania, one of the fastest growing kid’s interactive entertainment brands in the world. With KidZania’s unique offerings, JWT is looking forward to partner the brand in growing its footprint in the Indian market to make it a leader in the space for interactive kid’s entertainment”, JWT Mumbai managing partner and branch head Tarun Chauhan.