Juggernaut Productions inks content licensing deal with The Story Ink

Juggernaut Productions

MUMBAI: Juggernaut Productions, the platform-agnostic content creation studio providing an end-to-end solution by IN10 Media Network, today announced a significant content licensing deal with The Story Ink, India's largest story company and also the leader in book-to-screen-content solutions. The production house has acquired the official screen adaptation rights of Jay Alani and Neil D’Silva’s Haunted to create yet another edgy series.

One of the most popular titles in non-fiction horror genre, Haunted chronicles the real-life adventures of paranormal investigator Jay Alani in ten of the spookiest locations in India. Co-authored by Neil D'Silva, these exploits provide a ringside view of these hair-raising paranormal journeys for everyone interested in exploring the dark side of the normal. Over 1000 copies have been sold since the book was released in November 2019.

Commenting on the acquisition of screen rights of Haunted, Samar Khan – COO, (OTT), Juggernaut Productions, said:  “With the arrival of digital platforms the scope for differentiated stories has quadrupled. For a 360-degree content creation hub, this is a great opportunity allowing us to work on a variety of tales across genres, including supernatural stories from Haunted. We look forward to start working on the onscreen adaptation and hope that the retelling will be as gripping and exciting as the book.”

On the association with Juggernaut Productions, Sidharth Jain, Founder, Producer and Chief Storyteller, The Story Ink, said: “Juggernaut Productions was my first choice as a producer for Haunted and I am confident that Samar and team will do a terrific job to scare the audience with these real experiences."

Paranormal Investigator Jay Alani, who recounts his real-life experiences in Haunted, said: "Haunted is not just a book; it's a journey, a journey that depicts the reality of the paranormal as seen by me, which made me realize that the scariest entity on this planet are humans, not ghosts. As a paranormal investigator, it has been a tough journey for me. I have been bitten by snakes, attacked by wolves, survived on leaves and the most impure water. This was all to discover the reality of this dark world which has been expressed beautifully by Neil D'Silva in Haunted. I am sure Mr Khan and his team at Juggernaut will do great justice to its screen adaptation."

A bestselling author, Neil D’Silva, known for his horror novels Maya's New Husband, Yakshini and Haunted said: "The stories of Jay's paranormal investigations in the most haunted locations of India as written by me are both shocking and educational at the same time. While they cater to the sensibilities of horror fans, they also show us a grim reality of the other side that is not often showcased. I am glad that Haunted will have a screen version with Juggernaut Productions, for now this gritty truth of Indian horror will reach out to many”.

Latest Reads
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands
Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

MAM Media and Advertising Ad Campaigns
PhonePe launches new campaign saluting indomitable spirit of India

NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand...

MAM Media and Advertising Ad Campaigns
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content,...

MAM Media and Advertising Account
Tilt Brand Solutions launches StudioT

Brand & Communication consultancy, Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content. 

MAM Media and Advertising AD Agencies
Pine Labs appoints Gayatri Rath as CMO & communications officer

Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.

MAM Media and Advertising People
Zomato progresses a step ahead in inclusivity; announces menstrual leaves

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad,...

MAM Marketing Brands
Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

MAM Media and Advertising Out Of Home

Sign up for our Newsletter

subscribe for latest stories

* indicates required