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JSW Group replaces Daikin to become Delhi Capitals’ Principal Sponsor for IPL 2020

JSW Group comes in place of Daikin Air-Conditioning

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NEW DELHI: Indian Premier League franchise Delhi Capitals has announced JSW Group as its principal sponsor, which is the 50 per cent owner of the Delhi franchise, for the upcoming season which is going to be held in UAE between September and November 2020.

JSW Group replaces Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015. 

Delhi Capitals Chairman and co-owner Parth Jindal, who oversees the JSW group’s paints and cement business and is also part of the steel operations has agreed to be the new principal sponsor for the franchise.

Jindal said, “We at the JSW Group see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. At the JSW Group we are rapidly growing and building each of our businesses to be the best in India and the world, whether it is our flagship Steel business or our other ventures in Energy, Infrastructure, Cement and most recently Paints. The fact that JSW is rapidly increasing its consumer facing businesses across steel, cement and paints also calls for the JSW brand to be more visible and there are few properties that garner the viewership of the IPL. 

Speaking about his expectations on the team’s performance during the new season, he added, “The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.” 

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