MUMBAI: FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel-Drive SUV. The campaign, Jeep Compass Trailhawk - Superior by Nature, has been conceptualized and created by Leo Burnett India and taps into Jeep’s storied brand philosophy.

The TVC showcases the core ingredients that make the Trail Rated Trailhawk stand tall with its prowess as a capable off-roader as well as its character to be effortless in urban driving conditions.

The Trailhawk is the first Made-in-India Jeep to have earned the coveted Trail Rated badge, a global benchmark that is given to Jeep 4x4 SUVs which are developed to have much superior off-roading capabilities compared to regular 4x4 Jeep models. However, the Indian Trailhawk, equipped with the refined 9-speed automatic transmission offers a superior urban driving experience to customers.

Rahul Pansare, CMO and Head of PR, FCA India, said: “The Trailhawk has the soul of the fiercest bird of prey, the hawk, and it is a befitting metaphor for how this SUV moves. Putting these two parts together, we came up with a stunning montage of two majestic entities matching each other and taking down everything coming in their way.”

The Trailhawk beckons customers who would love to own a hardcore Jeep, arguably as authentic as one can imagine it to be, live the Jeep Life, full of adventure and enthusiasm, hence be a part of the illustrious Jeep legacy.