MUMBAI: Sahana Group‘s Marathi news channel Jai Maharashtra has taken the associate sponsorship of Celebrity Cricket League‘s (CCL) Veer Marathi team headed by actor Riteish Deshmukh.

Sahana Group chairman Sudhakar Shetty said, “We are launching a pan-India channel and CCL offers a unique opportunity to reach out to the audiences across the country. We look for a successful and mutually rewarding association supporting the sports initiatives.”

The celeb players of the ‘Veer Marathi’ team will be seen donning T-shirts with the channel’s logo on it for all respective matches they are scheduled to play.