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Jafra Ruchi Cosmetics ropes in Sushmita Sen as brand ambassador

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MUMBAI: Jafra Ruchi Cosmetics India, the joint venture company between Jafra Cosmetics International’s parent company Vorwerk KG and Ruchi Group, has appointed actress and model Sushmita Sen as its brand ambassador.

Jafra belongs to the Vorwerk Group, one of the largest direct selling companies in the world with a turnover of approximately $3 billion.

Jafra Ruchi Cosmetics India joint MD Johan Wicklund says, “We are extremely delighted to bring Jafra in India in partnership with the Ruchi Group. This association helps us reduce the learning curve considerably and gives us the right leverage to expand into every part of the country effectively.”

He further adds, “We are also honored to have Sushmita Sen as the face of our brand. Sen represents the aspirations of Indian women today and her commitments towards the entrepreneurial spirit to make a difference for women around the world aligns perfectly with the JAFRA mission, vision, and values. We are extremely delighted to partner with Ms. Sen and hope for a long association.”

Sen adds, “I strongly believe and work towards women empowerment and Jafra‘s brand ideologies strongly speak the same. This is one strong reason I opted to endorse a brand like JAFRA. It is a brand which not only offers a wide range of skincare products but also provides a great business opportunity to all its consultants. I truly look forward to the association.”

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