MAM

Isobar India to nurture future strategists with 'KickStrat'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/26/shams.jpg?itok=W-itPUc5

MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.KickStrat is the most comprehensive and exclusive 24-week training programme that allows young and budding talents to explore account planning and strategy as a significant career choice. The advertising industry demands new talent that can think fast, smart, and different. Keeping this in mind, the ‘KickStrat’ programme promises to transform new talent into proficient and effective strategists for the future.

Isobar south Asia group MD Shamsuddin Jasani said, “We are excited to launch this program and train our future strategic leaders. We intend to enable 'strategic planning' for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

“We are excited to launch this program for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent,” added Isobar India COO Gopa Kumar.

“The industry has steadily moved away from the traditional model of account planning. Today, strategy is at the core of collaboration. It is present at every intersection of different functions. We, at Isobar, believe in nurturing talent, and with KickStrat, we want to build capable new-age strategists who can lead not just from the front but from the center,” opined Isobar India lead - north, account planning Mamtah Sabherwal.

The beginning is always challenging to shape a successful career. Thus, Isobar India has decided to establish that pillar for those young minds who are ready to dive into the world of new learning and discoveries. This 6-month program involves a unique blend of intensive classroom learning, live projects, research, and a variety of assignments. After the first three months of rigorous classroom training and research projects, the chosen few will advance to the next three months of on-the-job training, which may eventually lead to a full-time position, if lucky. In these times of fewer opportunities, the agency believes that the launch of this program will help train and build future strategic leaders.  

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/zetta.jpg?itok=vK_mcpcX
Zetta Women offer recruitment and Entrepreneurship drive for women and men, to counter the Covid-19 layoffs and salary cuts

Mumbai's very own Diversity & Inclusion consulting venture, Zetta Women, a dedicated a platform for women on a career break, the LGBT Community & the differently-abled people to help them return to the workforce after a career break or job loss has announced a specialized 5 months...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/gemius.jpg?itok=9fQ9KSpb
Gemius Design Studio wins multiple business accounts during lockdown

NEW DELHI: Gemius Design Studio, a Surat-based creative agency, has bagged Nine account mandates amid the Covid2019 pandemic in the past three months i.e. April - June 2020. The agency shall be responsible for amplifying the digital presence of the brands through 360 Marketing and Branding...

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/kantar.jpg?itok=cnFbtEOX
Cash rules but urban Indian businesses record growth in digital payment: Kantar

NEW DELHI: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world’s leading data, insights and consulting company’s annual report on digital adoption and usage trends in India, ITOPSTM 2019 report indicate that about 42 per cent of...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/pee.jpg?itok=GHw4RyKC
Pee Safe appoints actor and influencer Jacqueline Fernandez as the brand ambassador for Raho Safe products

NEW DELHI: Pee Safe, hygiene and wellness brand has signed on leading actor, influencer, and entrepreneur Jacqueline Fernandez, as the brand ambassador for their Raho Safe range of products. The popular actor will represent the extensive Raho Safe range that is not only high on quality but also...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/sarva.jpg?itok=zkD8HCrE
SARVA makes top-level appointments

NEW DELHI: SARVA, India’s fastest growing yoga-based wellness ecosystem, has brought onboard experts from various domains onto their global advisory board. The advisory team now includes Jen Yu, ex-head of product @Masterclass; Jeniffer Chang, ex digital media, Disney and Mayur Gupta, a marketing...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/dan.jpg?itok=Mg-w1bUD
DAN Consult & MMA launch modern marketing confluence

NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to rethink its marketing approach.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/jayes.jpg?itok=dJz8xF5S
InMobi Appoints Jayesh Ullattil as GM for India

NEW DELHI: InMobi, the world's leading marketing cloud, announced the appointment of Jayesh Ullattil as vice president and general manager for India.  Ullattil will be a part of the Asia Pacific leadership team led by Vasuta Agarwal and will be based out of Bengaluru. Ullattil will be responsible...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/Moving%20Walls.jpg?itok=H0Ytu86b
Moving Walls And TPS Engage announce global DOOH partnership

NEW DELHI: Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising.  As part of the initial deal, Moving Walls Group’s supply-focussed subsidiary, Location Media Xchange (LMX) will enable...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/vishwanath%20shetty.jpg?itok=0NWI4kMP
Pocket Aces finds growth in brands seeking performance marketing

NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate that demand. While content creators tried to produce new and interactive content, this also gave an opportunity for brands to engage with online audiences by...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required