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Isobar India ropes in Rohit Mukherjee as Creative Director South

Prior to this, Mukherjee was associate creative director with Bates India

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MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network, has appointed Rohit Mukherjee as the creative director, South. Mukherjee will report to Anish Varghese, chief creative officer, Isobar India. His last stint was with Bates India where he worked as associate creative director.  

Varghese said, “I am thrilled to see Rohit on board with his rich and varied experience in brand building. I am confident that the blend of his experience and Isobar’s culture of digital-first thinking will empower us to produce exceptional work to drive our vision of experience-led transformation, powered by creativity.”  

Armed with 14 years of experience, Mukherjee has worked with Rediffusion, Publicis, McCann and DDB Mudra.

Mukherjee added, "Isobar has been making all the right noises with some phenomenal work that has created a lot of chatter. With Isobar's digital-first philosophy and approach to advertising, it is charting the right course for the industry in general; and what intrigues me the most, with such a philosophy, is the concept of having an ‘adda’ with your consumers, wherein storytelling is two-way traffic. So, it’s a no-brainer that I need to be a part of this journey. Exciting times ahead!”  

It is pertinent to note that Mukherjee has won close to 50 national and international advertising awards. These include the New York Festivals, the Global Award, Spikes, Clio’s, RX Club, Abby, e4m IDMA, Campaign India Digital Crest, Emvies, Effie, MMA Global Smarties, Festival of Media and Flames Asia Awards, amongst others.

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