MAM

Irdeto partners with Amlogic, Skyworth to launch production-ready Hybrid STB Reference Design Programme

Partnership will enable operators to speed up deployment of premium content services on Android TV

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/12/irdeto.jpg?itok=LQOjIn0V

MUMBAI – Android TV, with the extensive Google app store is already playing an influential role in pay TV, as operators are under pressure to increase consumer choice, reduce cost and speed up time to market. To address these challenges, Irdeto has partnered with Amlogic, a leading fabless semiconductor company, and Skyworth Digital, the world’s largest set-top box (STB) manufacturer, to launch a production-ready hybrid STB reference design under Google’s Android TV program.

This provides operators with a pre-certified, cost-efficient hybrid Android TV platform that reduces launch time by up to six months. It is easier to maintain and provides a future-proof platform for operators to launch new business models.

“Under the Google program, we are delivering an Android TV production-ready hybrid STB reference design which will allow operators to simplify integration, speed up time to market and ensure a great user experience,” said Amlogic  Corporate Business Strategy Senior Vice President 

James Xie . “Through our partnership with Irdeto and Skyworth, we are also ensuring the highest levels of security to meet the most demanding premium content requirements, whilst ensuring operators have full control. In addition, the total product lifecycle is managed, including the update process, which provides significant savings to the operator.”

The lynchpin of this production-ready hybrid STB reference design is security. With Irdeto Armor, operators can provide a great Android TV experience – giving consumers both broadcast TV and the OTT apps they crave – while ensuring the highest levels of security for premium content delivery. Part of Irdeto Armor, App Watch also prevents the use of malicious and pirate apps or add-ons on the STB, a challenge that must be addressed when giving consumers access to open app stores.

“We’ve seen hybrid Android TV STBs as strategic additions to operators’ portfolio, enabling operators to launch premium services at the speed and cost-efficiency they couldn’t achieve on proprietary platforms,” said Irdeto  Strategic Partnerships, Business Development and Marketing Vice President Steeve Huin . “With more at stake, operators must ensure the best security for both the content and the platform, including protection from malicious and pirate apps and add-ons on the set-top box. This partnership provides a secure, production-ready hybrid STB reference design that is pre-certified, meaning that operators will see an even quicker deployment for Android TV.”

“Fast deployment at scale is essential for operators looking to launch premium services and content,” said Skyworth Digital  Strategic Partnerships, Sales and Marketing Vice President Charlie Zheng. “This partnership enables quick and easy deployment of new and innovative Android TV STBs, based on a single design, with trusted security implemented at the core. This provides operators with the assurance that their services can be easily maintained and are protected from pirates looking to implement malicious apps and supply illegal content.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/shiva.jpg?itok=AAjztHl_
Brooke Bond Taj Mahal extends classical music association with e-concerts

NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/mark.jpg?itok=f6PSAJ68
Traditional media to lose takers in post-Covid2019 world: Mark Reed

NEW DELHI: Most of the ad spends deducted from traditional media might not come back post-pandemic, predicted WPP CEO Mark Reed at the e-FICCI Frames conclave today. He was talking to EsselPropack Ltd CEO Sudhanshu Vats in a fireside chat. The duo talked in depth about the growth of digital...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/indiafirst.jpg?itok=AJNgy5_Y
IndiaFirst Life makes top-level appointments

MUMBAI: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has appointed Atri Chakraborty as its chief operating officer (COO) and Sankaranarayanan R (Sankar) as its chief technology & data officer (CT&DO). Both took charge of their...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/mother.jpg?itok=PzSI35R7
Mother Dairy introduces ice cream - chocolate with new brand ROCKET

NEW DELHI: Making an entry into the new category of Ice Cream - Chocolates, Mother Dairy a leading dairy player in India introduced a brand ROCKET, with two exciting flavors of French Vanilla and Belgian Chocolate. Mother Dairy with this launch has also created a brand mascot named Neila that is...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/juhi_0.jpg?itok=dqeYuisE
The Marketing Society India appoints Juhie Gorwara as new chair

NEW DELHI: The Marketing Society India has appointed Juhie Gorwara as its new chair in India. Gorwara is currently working at Philips Indian Subcontinent as head of corporate marketing. She has been a member of The Marketing Society in India since its early days in 2017, and also associated as a...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/deepika.jpg?itok=m-5DxMZB
Deepika Warrier joins Diageo India as CMO

NEW DELHI: After being associated with Pepsico for 20 years, Deepika Warrier will take on the Diageo India chief marketing officer (CMO) role at the end of July 2020. She made the announcement about her movement in a post on her LinkedIn page. In her last role, she was CEO and MD of NourishCo...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/trrain.jpg?itok=qBrhw7Wm
TRRAIN partners with JP Morgan to support 3000 women employees in retail sector

MUMBAI:  TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees in the retail sector whose livelihoods have been impacted as a result of the Covid2019 crisis. The program will support women in Mumbai,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/mankind.jpg?itok=Xc53bKLg
Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new anthem

NEW DELHI: Motivating the citizens of the country to rise against the current tide of the ongoing pandemic, Mankind Pharma today launched an anthem which captures the true essence of the nation. Voiced by Padma Shri awardees Kailash Kher and Shankar Mahadevan, the newly launched anthem reinforces...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/watch.jpg?itok=RBmbUhYm
Myntra partners with Movado Group to launch MVMT watches in India

NEW DELHI: Myntra, in a strategic partnership with Movado Group International today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required