MUMBAI: Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster. Designated Executive Director, she will also lead the Shopper Practice for Ipsos India and will report to Krishnendu Duttawho leads the Delhi cluster for Ipsos.

Maitra moves from MRSS and has previously held senior level positions with Nielsen, Kantar IMRB and Kantar Milward Brown. Her expertise coversa vast number of areas in both Consumer and Shopper behavior, and also ROI on Channel spends.

Her remit is for key Ipsos clients in Delhi and NCR, though for Shopper Practice her repertoire of clients would extend across geographies of India. 

Settling into her new role with one of the fastest growing MR companies in India, Sreyoshi says: “Ipsos isyoung and dynamic organization with a basket of compelling solutions. I look forward to partnering clients in their journey to uncover uncommon consumer insights and building stronger brands which are relevant to their audiences.”

Krishnendu Dutta, Delhi Cluster Lead for Ipsos commented, “With her wealth of domain expertise and experience, Sreyoshi will play a key role in deepening our relationship with clients, further bolstering our position in the market.” 

Maitra actively speaks at industry forums like Instore Asia, Asia Retail Congress, among others.

She holds a PGDM degree in Marketing from IMI and is a BA Economics graduate from Jadavpur University. 

Additionally, she has done a Digital Marketing Certification Program from MICA.