MUMBAI: Ipsos has successfully completed the
acquisition of the Synovate business for an enterprise value of ?525 million.

Following this transaction, Ipsos becomes the third largest global market research company.

The acquisition was announced on 27 July 2011 and was conditional upon various approvals, which have been obtained since then: the transaction was approved by Aegis’ ordinary shareholders on 16 August 2011 and obtained the mandatory anti-trust clearances thereafter.
 
The completion of the transaction occurs following the successful capital increase with preferential subscription rights of €200 million launched by Ipsos on 8 September to fund part of the acquisition price, and completed on 30 September.

Ipsos co-president Didier Truchot said, “We are delighted to have completed the acquisition of Synovate which is transformational for our company. With Synovate, Ipsos strengthens its leadership position in its chosen areas of specialisation and enhances its intellectual and commercial offer to bring enriched and improved solutions to our clients.”