Mumbai: E-commerce platform for pre-owned vehicles Cars24 has partnered with Sunrisers Hyderabad to become the franchise’s new principal sponsor for IPL 2022. With this association, Cars24 also becomes the first pre-owned car player to enter into partnership with IPL.

Under the newly-inked strategic partnership, the Sunrisers Hyderabad team jersey will sport the blue and orange Cars24 logo on the front, with the aim to cement the brand’s space in the minds of fans this season of the IPL.

“As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership," said Cars24 chief marketing officer (India) Sudhir Shukla. "Cars24 and Sunrisers Hyderabad have a lot of similarities - for starters, we are both orange army signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.”

The Sun Group-owned franchise debuted in 2013 and made its mark as the 2016 IPL Champions. Captained by New Zealand national team captain Kane Williamson, the team also has young stars like Umran Malik and Abdul Samad who are also the retained risers. Bringing their wealth of cricket knowledge to the team are coaches Brian Lara, Muttiah Muralitharan, Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach.

Commenting on the partnership, Sunrisers Hyderabad CEO K Shanmugam said, “The combination of Cars24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth."