Mumbai: Angel One, formerly known as Angel Broking, has returned with its ‘Shagun Ke Shares’ campaign this Diwali.

This year, the fintech company is encouraging people to adopt 'muhurat trading' as a Diwali ritual and begin their journey of smart investments with Angel One.

As part of the campaign, Angel One has released a digital film showcasing a young man investing during the Muhurat Hour on Diwali and asking people to make smart investments with Angel One for quick account opening, zero brokerage and smart recommendations. The company has also tied up with influencers from different genres and is leveraging the ICC Men’s T20 World Cup tournament to initiate the conversation around finance.

Spreading out the message, Angel One chief growth officer Prabhakar Tiwari discusses 'muhurat trading' in a video message on his social media.

According to Angel One, the top Diwali picks for this year include Federal Bank, Sona BLW, HCL Technologies, Stove Kraft, and Shobha, among others.

Speaking about launching the "Shagun Ke Shares" campaign, he said, "For a long time, Muhurat Trading has been followed by just investors and traders. With an increasing population participating in the stock market, Muhurat Trading can be a good start for more people to hop on the bandwagon and turn it into, like all other Diwali rituals, something we are trying to do with our "Shagun Ke Share" campaign this year. The investment during the auspicious occasion is considered a sign of good fortune."

Adding to it, Angel One chief executive officer Narayan Gangadhar said, "India is a land of unique traditions. Even in the stock market, we have a tradition that is unique to us-'muhurat trading.' The muhurat hour marks the beginning of the financial year, and our state-of-the-art smart solutions can enable people to begin their investment journey on this auspicious occasion. We look forward to more people adopting to investing during the 'muhurat trading' hour this year."