MAM

Introducing Identify, The World for Transgender

A Pan India initiative that aims at identifying and supporting the trans community

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/30/trsnse.jpg?itok=7VXJFN7a

The nationwide lockdown has caused a drastic change in our day-to-day routines. Similarly, the transgender community who were solely dependent on the alms they made in the ladies’ compartments of Mumbai locals, at the signals or through sex working are equally feeling helpless as all their means of earning has come to a standstill. The ongoing calamities and its impact on the community has eventually led the team behind Identify, The World for Transgender launch their PAN India initiative that aims at providing a helping hand to the community.

Since the launch of Identify, The World for Transgender in June 2020, the young team has successfully reached out to 130 transgenders providing basic essentials for the day to day living like Rice, Dal, Aata, Oil, Salt, Dry Snacks, Safety Kits like Sanitizers, Masks, to name a few. The objective is to reach maximum trans across the country and look at employment opportunities for the community.

Ankita Wagle, Founder, Identify, The World for Transgender, says, “This is one community that has been ignored largely by our society. Through Identify, The World for Transgender, we want to spread the message of respecting and helping the communities as we truly believe in equality. I was fortunate enough to have the support of my family, friends, relatives who helped me raise funds to arrange for the essentials for the trans community. Through the initiative’s social media platforms, I am trying to reach maximum audience by sharing our transgender’s stories to earn them live a dignified life. The aim is to not only help them during the lockdown phase but also to hunt employment for the community in the near future.”

Social Media Links:

Instagram: https://www.instagram.com/identifytheworldfortrans/?igshid=vjojvw2g49d0

Facebook: https://www.facebook.com/Identify-The-World-For-Trans-101260341643304

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/se.jpg?itok=yqXpcoPe
Sequoia Capital hires Gayatri Vasudeva Yadav as CMO

MUMBAI: She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president – strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/ogilvy.jpg?itok=3FpO4AQ4
Cadbury and Ogilvy's 'Heart Felt Thank You note' print campaign

NEW DELHI:  In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalised Thank You,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/westing.jpg?itok=afd7mzRd
White-Westinghouse forays into Indian market

NEW DELHI:  America’s largest consumer appliance brand White-Westinghouse announces its entry to the Indian market with the launch of its washing machines in India. Collaborating with the Indian manufacturing firm Superplastronics Pvt Ltd (SPPL) that is investing Rs 300 crore, the brand will launch...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/dairy.jpg?itok=HJALklQ6
Cadbury campaign #KahanGayiCadbury leads to new product

NEW DELHI: In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Gems. This became the talk of the town and the world wondered - #KahanGayiCadbury? (Where did Cadbury go?)

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/adk.jpg?itok=NqzI8T5p
ADK Fortune produces short film ‘Raabta’

Coronavirus is here to stay and has changed and impacted the world in ways in more ways than one.  All communication for most part of this year has been focused on this virus. From saluting corona warriors, to public service messages urging people to wear masks and maintaining social distance. ADK...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/tac.jpg?itok=rfK06Ukq
The Advertising Club & MICA – School of Ideas Announcing Strategic Partnership to Drive Learning & Development for the A&M Category

The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others.  These ideas exchange platforms have inspired young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/rachit.jpg?itok=yqsSWt5w
Rachit Gupta joins Hero Lectro E-cyles as chief marketing officer

NEW DELHI: Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/blue.jpg?itok=kDVP9vYQ
Bruce Clay India announces key appointments to drive growth in subcontinent

NEW DELHI: Bruce Clay India has appointed Ajay Chhabra as the new country head and Amitab Dev as business head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space.  

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/shahi.jpg?itok=og9Tqwuh
Sashidhar Jagdishan appointed new CEO of HDFC Bank

NEW DELHI: The Reserve Bank of India (RBI) has approved Sashidhar Jagdishan as the next the chief executive officer of HDFC Bank. "The Reserve Bank of India (RBI) vide its communication dated 3 August 2020, has approved the appointment of Sashidhar  Jagdishan as managing director & CEO of the...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required