MAM

International mindfulness and meditation app Petit BamBou now available in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/23/petit.jpg?itok=PCKmZKxV

Petit BamBou, the leading freemium, non-religious, mindfulness app in Europe that helps people cultivate a healthy habit for their mental well-being, is now available in India. With 6.4 million users worldwide, Petit BamBou is one of the most downloaded apps in the Health and Fitness category, and over 145,600 ratings in IOS with a rating of 4.5 out of 5 and 78,700 ratings in Android with an average rating of 4.5/5. The app was founded in 2014 by Benjamin Blasco and Ludovic Dujardin, friends and web entrepreneur, with the common goal of making the practice of mindfulness meditation more accessible. 

India is the land of yoga and meditation, concepts that are not alien to the subcontinent. Petit BamBou’s expansion into the country is aimed at accessing this market as also offer the varied expertise of professionals on its platform to users. The launch of the internationally acclaimed app in India also comes at a time when levels of stress and anxiety are at an all-time high triggered by confinement, job losses, uncertain political scenario, among other things. 

Petit BamBou, created and developed in collaboration with certified experts and professionals specializing in mindfulness, meditation and psychology, has a catalogue of over 330 meditative and mindfulness exercises, organized in paths. The app is launched by leveraging the community of the Petit BamBou Facebook page, a virtual character, cheerful and positive, who embodies a wise old man, followed by 930K fans.

Speaking about this, Benjamin Blasco, said, “Stress, lack of sleep, and other lifestyle issues are commonplace today. This has been exacerbated by the pandemic which has brought about a new normal. In the lockdown days, there was uncertainty around how things will proceed across all sectors, and this continues to be the case even now that activities have resumed. In such a humdrum, there is a need for people to cultivate serenity, deal with anxiety, and ensure that their mind and body are still for holistic well-being. This is exactly what Petit BamBou aims to offer. After a successful run in Europe, we are now in India and hope to make a significant impact on people’s lives, especially Gen Now, which is seeking these solutions.” 

Betsy Parayil-Pezard, who lends her voice in English for the app, says, “Sound has an integral role to play in the domain of mindfulness and meditation. It creates a resonance within us that can generate deep well-being. Well-chosen sounds can impact the mind and its capacities and amplify our connection and enjoyment of the present moment. As a certified professional coach and student of mindfulness, I am honoured to be a part of Petit BamBou’s app and the venture's journey toward bettering people's lives."

The meditation exercises in the app cover important topics such as sleep, stress and pain management, anxiety, relationships and work, accompanied by videos and explanatory stories to understand the cardinal principles of mindfulness meditation. The application offers free customizable sessions for duration and background music as well as tools for short meditations. All programs are usable even when the phone is in airplane mode. To clarify doubts or deepen some topics, there is an FAQs, forums and other useful contacts’ section. 

The application is simple and high on usability with an immediate and easy to understand interface that embodies a zen spirit. The main menu includes a tab dedicated to the reproduction of the meditation session; one that allows access to the catalogue of available programs; the third, called “sound”, offers different musical atmospheres; and the last, linked to the personal profile, summarizes the hours of practice. The Petit BamBou App is accessible from all devices and sessions are guided from start to finish.  

The different voices lend themselves completely to relaxation, the atmospheres accompany the user into the heart of nature, near the water or in the countryside. By downloading Petit BamBou, users have the possibility to subscribe to have full access to the programs. The free part gives access to a meditative path of 8 sessions called ‘Discovery’; and to the sections ‘Free Meditation’; ’Sounds’, ‘minutes.’ By subscribing, one can discover the real added value of the app. The charges are INR 249 (monthly), INR 1249 (semester), INR 1999 (yearly), and INR 7996 (lifetime). 
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/sa.jpg?itok=9SE3mIWe
Melorra enters Delhi market with three new experience stores

Lightweight fine jewellery brand Melorra has forayed into its largest market, Delhi/NCR with three new physical experience centres. Launched on the same day, Melorra’s brick-and-mortar outlets are located at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/manish.jpg?itok=a25l3sK9
Guest column: Why makeshift offices might be the future of work culture

The year-long lockdown pause brought by the pandemic is perhaps nature’s way of turning to a new page, a new format, and newer ways to move forward. A lot has changed and a lot more is changing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/hw.jpg?itok=6kqSrNgQ
Hindware reinforces brand strength with 'Thoughtful vs Beautiful' debate

Bathware brand Hindware has kickstarted 2021 with its new brand campaign ‘Thoughtful is Beautiful.’ The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_164129_800_x_800_pixel.jpg?itok=mv3j53OE
Shopping & food sees max credit card spends in 2020: Cred report

The pandemic and its aftershocks have transformed every aspect of life, including attitudes, actions, and behaviours when it comes to money. By analysing credit card spending behaviour in 2020 of India’s most creditworthy people.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_181527_800_x_800_pixel.jpg?itok=A0GwKBHK
Mighty don Beardo arrives to inspire men to hone their sexiness

NEW DELHI: Men’s grooming brand Beardo launched its new digital campaign Arrival of Don Beardo featuring Bollywood actor Hrithik Roshan. The 45-seconder film intimately highlights the characteristics of a true Beardo - impeccable style, confident personality, and killer looks. Each aspirational...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_174014_800_x_800_pixel.jpg?itok=EnLhLqFl
RIL Retail posts net profit of Rs 1830 crore in Q3 2020

New Delhi: Reliance Industry Limited’s (RIL) subsidiary Reliance Retail has posted net profit of Rs 1,830 crore. It grew by 88.1 per cent quarter-on-quarter. However, the revenue for the quarter ending on 31 December 2020 stood at Rs 37,845 crore. It fell by 7.9 per cent Q-o-Q. The revenue for Q2...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_161425_800_x_800_pixel.jpg?itok=cS1TD9Mw
Jio posts net profit of Rs 3,489 crore in Q3 2020

KOLKATA: Reliance Industry Limited’s (RIL) subsidiary Jio Platforms has posted net profit of Rs 3,489 crore. Its net profit grew 15.5 per cent quarter-on-quarter as its profit was Rs 3,020 crore in the last quarter. The average revenue per user (ARPU) also grew during the quarter reaching to Rs 151...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_123929_800_x_800_pixel.jpg?itok=T_SPzHNY
Glance's we new spot unlocks power of lock screen based content

Bangalore: Glance, a leading screen zero platform which provides digital content on the lock screens of smartphones, has launched its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen, the campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/nba.jpg?itok=SNMYtfEl
Decathlon inks merchandising partnership with NBA

Decathlon and the National Basketball Association (NBA) have sealed a new multiyear merchandising partnership that makes the sporting goods retailer an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required