MAM

International mindfulness and meditation app Petit BamBou now available in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/23/petit.jpg?itok=PCKmZKxV

Petit BamBou, the leading freemium, non-religious, mindfulness app in Europe that helps people cultivate a healthy habit for their mental well-being, is now available in India. With 6.4 million users worldwide, Petit BamBou is one of the most downloaded apps in the Health and Fitness category, and over 145,600 ratings in IOS with a rating of 4.5 out of 5 and 78,700 ratings in Android with an average rating of 4.5/5. The app was founded in 2014 by Benjamin Blasco and Ludovic Dujardin, friends and web entrepreneur, with the common goal of making the practice of mindfulness meditation more accessible. 

India is the land of yoga and meditation, concepts that are not alien to the subcontinent. Petit BamBou’s expansion into the country is aimed at accessing this market as also offer the varied expertise of professionals on its platform to users. The launch of the internationally acclaimed app in India also comes at a time when levels of stress and anxiety are at an all-time high triggered by confinement, job losses, uncertain political scenario, among other things. 

Petit BamBou, created and developed in collaboration with certified experts and professionals specializing in mindfulness, meditation and psychology, has a catalogue of over 330 meditative and mindfulness exercises, organized in paths. The app is launched by leveraging the community of the Petit BamBou Facebook page, a virtual character, cheerful and positive, who embodies a wise old man, followed by 930K fans.

Speaking about this, Benjamin Blasco, said, “Stress, lack of sleep, and other lifestyle issues are commonplace today. This has been exacerbated by the pandemic which has brought about a new normal. In the lockdown days, there was uncertainty around how things will proceed across all sectors, and this continues to be the case even now that activities have resumed. In such a humdrum, there is a need for people to cultivate serenity, deal with anxiety, and ensure that their mind and body are still for holistic well-being. This is exactly what Petit BamBou aims to offer. After a successful run in Europe, we are now in India and hope to make a significant impact on people’s lives, especially Gen Now, which is seeking these solutions.” 

Betsy Parayil-Pezard, who lends her voice in English for the app, says, “Sound has an integral role to play in the domain of mindfulness and meditation. It creates a resonance within us that can generate deep well-being. Well-chosen sounds can impact the mind and its capacities and amplify our connection and enjoyment of the present moment. As a certified professional coach and student of mindfulness, I am honoured to be a part of Petit BamBou’s app and the venture's journey toward bettering people's lives."

The meditation exercises in the app cover important topics such as sleep, stress and pain management, anxiety, relationships and work, accompanied by videos and explanatory stories to understand the cardinal principles of mindfulness meditation. The application offers free customizable sessions for duration and background music as well as tools for short meditations. All programs are usable even when the phone is in airplane mode. To clarify doubts or deepen some topics, there is an FAQs, forums and other useful contacts’ section. 

The application is simple and high on usability with an immediate and easy to understand interface that embodies a zen spirit. The main menu includes a tab dedicated to the reproduction of the meditation session; one that allows access to the catalogue of available programs; the third, called “sound”, offers different musical atmospheres; and the last, linked to the personal profile, summarizes the hours of practice. The Petit BamBou App is accessible from all devices and sessions are guided from start to finish.  

The different voices lend themselves completely to relaxation, the atmospheres accompany the user into the heart of nature, near the water or in the countryside. By downloading Petit BamBou, users have the possibility to subscribe to have full access to the programs. The free part gives access to a meditative path of 8 sessions called ‘Discovery’; and to the sections ‘Free Meditation’; ’Sounds’, ‘minutes.’ By subscribing, one can discover the real added value of the app. The charges are INR 249 (monthly), INR 1249 (semester), INR 1999 (yearly), and INR 7996 (lifetime). 
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/hul.jpg?itok=7FllNgm_
HUL ad spends swell 19% in Q3 2020

Mumbai: FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. In 2019,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vigor.jpg?itok=eoxafei1
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/choclate.jpg?itok=aRJPW5gQ
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/micro.jpg?itok=BxrRag3l
Micromax announces #INdiakeRealHeroes campaign

Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma’s post on twitter http://bit.ly/INdiaKeRealHeroes. The aim of this campaign is to recognise and applaud real heroes, who have gone...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/ikeaaa.jpg?itok=dZCzjjbn
IKEA India wins Asia Pacific UN Women Award for Most Gender-Inclusive Workplace

IKEA India (Ingka Group), the world’s leading home furnishing company, has won UN Women’s top prize in the Gender-Inclusive Workplace category at the inaugural Asia-Pacific Women’s Empowerment Principles (WEPs) Awards ceremony on December 15 in Bangkok.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vedix.jpg?itok=wWBmwW5h
Vedix promises to fix hair fall with personalised solutions

MUMBAI: Customised Ayurvedic beauty brand Vedix has launched a new ad film starring  television star and new mother Sanjeeda Sheikh advocating its personalised hair care products to fix all the hair related problems. Sheikh, who was struggling with severe hair fall, has finally managed to arrest...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/sch.jpg?itok=XTyCgA7c
Schbang ropes in Amit Dhawan to head north India office

NEW DELHI: Mumbai-based creative and technology transformation company Schbang has set foot in the north Indian market with its newly set up office in Delhi. The offering will be led by Amit Dhawan, who has moved to the agency from Sociowash, where he was helping brands scale their digital...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vn.jpg?itok=wSuUYuJE
VMLY&R India and Startup Réseau kick-off Meet the Makers, a bootcamp for the brightest entrepreneurs in India

Global brand and customer experience agency VMLY&R, and Startup Réseau, a start-up ecosystem facilitator announced the launch of a virtual 30-Day Bootcamp program for emerging tech startups working in MediaTech.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/sara.jpg?itok=FhyeJFJk
Purplle.com signs Sara Ali Khan as first brand ambassador

NEW DELHI: Purplle.com has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital. With a robust...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required