InterMiles announces festive reward programme

The brand campaign will be amplified across YouTube, Facebook, and Instagram.

Mumbai: Loyalty and rewards programme InterMiles on Friday announced its festive season sale called ‘InterMiles 300 Million Miles Festival.' The festival will run for a total of three months including peak festive periods of Diwali, Christmas, and New Years, giving members more earnings and savings opportunities, it said.

The campaign will be amplified across YouTube, Facebook, and Instagram to educate existing and new members about the different ways in which they can engage with the programme and secure maximum value for their spends, said the brand in a statement.

“With the festive season around the corner and vaccination drives picking up pace across the country, consumer confidence is higher and discretionary spending is on the rise," said InterMiles SVP of marketing and customer engagement Ashish Dhruva. "Through our 300 mn Miles Festival we want to reward members for these spends by ensuring that they not only spend smarter and save money but also end up creating a valuable miles fund for their future spends.”

The festive campaign includes five unique transactions of minimum Rs 2,000 each that can earn InterMiles members assured 15,000 miles. Members can engage with over 200 partners via the InterMiles Super App or the website across programme categories of flights, hotels, shop, dine, and vouchers, said the statement.

Members will also secure an assured 15 per cent discount on spends and a free upgrade to 'Silver Tier' which will give them a complimentary Zomato Pro or Amazon Prime membership plus free gift vouchers of up to Rs 500, it added.

“Our focus over the last few years has been on consolidating the InterMiles programme to offer our members a broader, more diverse category and partner portfolio to engage with. We have made Miles earnings attainable by broad basing opportunities to include daily lifestyle utilities and have balanced this by introducing multiple, quick micro and macro redemption options for our members to make the most of their miles,” Dhruva further said.

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