MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.  

The interactive campaign is designed to intrigue the audience to engage with the content and further hook the users to the brand story. The innovative ad is designed to tell the users a story in an interactive format in short snippets activated on user actions. Starring popular actors including Emraan Hashmi, Shobhita Dhulipala, and Vineet Kumar Singh in the lead roles, the innovation is appropriately able to capitalise on aspects of the series and create intrigue which would have been hard for any other media or format. 

Inshorts national sales head Piyush Thakur asaid, “The six-inch screen today allows for ample experimentation to create ad formats and innovations that are non-intrusive, interactive, and easy to follow for the user. We have seen high engagement on such formats, which makes us believe in utilising the combined power of vertical, video, and interactive to create a new paradigm in advertising on the small screen.” 

With a large pool of content available on the internet, consumers today are spoilt for choice and it takes a flicker of a second to lose the interest of the audience. Thus, it has become crucial for marketers to choose the right ad format to engage the users and get the most value out of their advertising spend. Inshorts being the leader in the short form content space has effectively catered to the changing online behaviours by consistently investing in Ad-tech and thus offering novel and customised ad solutions to brands. 

With the primary focus on creativity and innovation, Inshorts has marked a dent in the advertising space with its engaging ad formats like - motion story, digital magazine, and vertical videos.