MAM

INOX deploys Dolby Multichannel Amplifiers

It becomes the first Indian cinema chain to acquire the versatile DMA

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/27/inox.jpg?itok=xUHrRA7N

MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced that it will be deploying Dolby’s latest and best in class Dolby Multichannel Amplifiers (DMA). In the process, INOX will be the first Indian cinema chain to acquire the versatile DMA.

The DMA’s are D Class digital amplifiers which have a smaller footprint that can save a lot of rack space and hence real estate, air conditioning and power consumption. Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better than best. These new-generation amplifiers also bring other benefits like ease of connectivity, less cabling, robust design, built-in redundancies for uninterrupted playback, ability to monitor the health of the amplifiers over central NOC, and also the ability to compensate for a failed speaker till replacement, ensuring consistent and high-end experience for patrons what they expect from INOX.

INOX has been extremely aggressive in pioneering cinema technologies into the country in order to enhance the cinema-viewing experience of its patrons. A testimony INOX’s technology focus is INOX Megaplex, the world’s first cinema with six different cinema viewing formats. Located at Inorbit Mall, Mumbai, INOX Megaplex houses IMAX, Samsung Onyx LED, ScreenX, MX4D and INSIGNIA formats. INOX also offers Laser Projection and Dolby Atmos experience to its patrons.

INOX Leisure Ltd CEO Alok Tandon said: “Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema-viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy-efficient, cost-efficient and space-efficient. We are proud to pioneer one more technology intervention into the country with this deployment.”  

Friedrich Deininger, Sr. Director, Cinema Sales, EMEA and India, Dolby Germany GMBH, said that Dolby offers a full range of imaging, content management, and accessibility solutions to give audiences an immersive cinema experience with 700+ Dolby Atmos Screen installed or committed in India and over 700+ Dolby Atmos titles in six Indian languages.

INOX, amongst India’s largest multiplex chains, offers 146 multiplexes and 614 screens in 68 cities.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/BARC.jpg?itok=l97_lPkh
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/rb.jpg?itok=XLOmrw_C
Reckitt Benckiser issues first global gender pay report

MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report.  As one of the first FTSE 100 companies to go beyond...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/pokwer.jpg?itok=niWVEKOB
PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country, PokerBaazi.com, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/tattvan.jpg?itok=aaOdHQ0s
Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

MUMBAI: Tattvan, the first-of-its-kind telemedicine healthcare E-clinics has introduced - “Swastha Samarth” Initiative to support during the lockdown situation in India. Through this initiative, Tattvan is empowering medical practitioners and professionals to continue with patient care and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Closed.jpg?itok=CTMVhjM6
MSME sector under the yoke of COVID-19 lockdown; agencies bear the brunt

NEW DELHI/MUMBAI: India, just like the rest of the world, is staring at a bleak economic future on account of the nationwide lockdown caused by COVID-19. Already its GDP growth is at a decadal low. Adding to the cup of woes, productions are now being shut and many businesses are expecting a...

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Goutam-Rakshit.jpg?itok=R0Y8a9cs
Industry bids farewell to ad maverick Goutam Rakshit

Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida - a TV brand - in the eighties and nineties? And of course, the memorable catchline: “Neighbour’s envy Owner’s pride.”.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/concert.jpg?itok=hgkc8Cgc
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/mma_1.jpg?itok=tlSGpp1B
MMA India announces new categories, calls for entries to 2020 SMARTIES awards

MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/ogilvy.jpg?itok=sa3PR7Hk
Ogilvy Delhi wins creative & digital duties of Sleepwell

MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category....

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required