MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced that it will be deploying Dolby’s latest and best in class Dolby Multichannel Amplifiers (DMA). In the process, INOX will be the first Indian cinema chain to acquire the versatile DMA.

The DMA’s are D Class digital amplifiers which have a smaller footprint that can save a lot of rack space and hence real estate, air conditioning and power consumption. Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better than best. These new-generation amplifiers also bring other benefits like ease of connectivity, less cabling, robust design, built-in redundancies for uninterrupted playback, ability to monitor the health of the amplifiers over central NOC, and also the ability to compensate for a failed speaker till replacement, ensuring consistent and high-end experience for patrons what they expect from INOX.

INOX has been extremely aggressive in pioneering cinema technologies into the country in order to enhance the cinema-viewing experience of its patrons. A testimony INOX’s technology focus is INOX Megaplex, the world’s first cinema with six different cinema viewing formats. Located at Inorbit Mall, Mumbai, INOX Megaplex houses IMAX, Samsung Onyx LED, ScreenX, MX4D and INSIGNIA formats. INOX also offers Laser Projection and Dolby Atmos experience to its patrons.

INOX Leisure Ltd CEO Alok Tandon said: “Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema-viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy-efficient, cost-efficient and space-efficient. We are proud to pioneer one more technology intervention into the country with this deployment.”  

Friedrich Deininger, Sr. Director, Cinema Sales, EMEA and India, Dolby Germany GMBH, said that Dolby offers a full range of imaging, content management, and accessibility solutions to give audiences an immersive cinema experience with 700+ Dolby Atmos Screen installed or committed in India and over 700+ Dolby Atmos titles in six Indian languages.

INOX, amongst India’s largest multiplex chains, offers 146 multiplexes and 614 screens in 68 cities.