MUMBAI: India’s leading cinema chain, INOX, curated a special campaign for Women’s Day 2020. The campaign invited its patrons and social media followers, especially women, to thank their women friends in their lives in a filmy style. The campaign encouraged them to participate and tag their friends with a famous movie dialogue, which described them best. The campaign revolves around the thought of celebrating the women who bind us together and help us grow to become the best version of ourselves.
As a gratification to the quirkiest dialogues, INOX crafted a special gathering for the winners, which offered an experience filled with surprises; a special movie screening, a lunch at Onyx Diner and a few hours of fun filled experience with their girl gang, all at INOX’s premier multiplex, INOX Megaplex, at Inorbit Mall Malad at Mumbai.
To capture these special moments, a digital video was released on 10th March 2020. The DVC highlights the experience shared by the winners, their journey throughout the day and a complete overview of how INOX made their Women’s day special.
Talking about the digital campaign, Saurabh Varma, Chief Marketing Officer at INOX Leisure Ltd. said, "Customer experience and delight have always been of utmost importance at INOX. This Women's Day, we wanted to acknowledge the womenfolk for their unconditional contribution. The idea was to invite Women to celebrate the day with the women they love and spend a memorable at INOX’s flagship property, INOX Megaplex. We are overwhelmed with the response and strive to surprise our customers each new day here at INOX. We want to thank all the participants who pulled out some of the quirkiest movie dialogues to describe their friends."
INOX is known to engage with its audience through various experiential marketing campaigns, which are a mix of online engagement and offline experiences.
Be it in a filmy manner or just the way you like it, appreciating the #WomenInOurLives is something every individual should look forward to. THEY DESERVE IT!#HappyWomensDay #INOXMovies #INOX pic.twitter.com/f2JARt2dbm
— INOX Leisure Ltd. (@INOXMovies) March 8, 2020
