MAM

INOX celebrates Women’s Day in a truly filmy style

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/09/inox.jpg?itok=AWcomFQg

MUMBAI: India’s leading cinema chain, INOX, curated a special campaign for Women’s Day 2020. The campaign invited its patrons and social media followers, especially women, to thank their women friends in their lives in a filmy style. The campaign encouraged them to participate and tag their friends with a famous movie dialogue, which described them best.  The campaign revolves around the thought of celebrating the women who bind us together and help us grow to become the best version of ourselves.

As a gratification to the quirkiest dialogues, INOX crafted a special gathering for the winners, which offered an experience filled with surprises; a special movie screening, a lunch at Onyx Diner and a few hours of fun filled experience with their girl gang, all at INOX’s premier multiplex, INOX Megaplex, at Inorbit Mall Malad at Mumbai.

To capture these special moments, a digital video was released on 10th March 2020. The DVC highlights the experience shared by the winners, their journey throughout the day and a complete overview of how INOX made their Women’s day special. 

Talking about the digital campaign, Saurabh Varma, Chief Marketing Officer at INOX Leisure Ltd. said, "Customer experience and delight have always been of utmost importance at INOX. This Women's Day, we wanted to acknowledge the womenfolk for their unconditional contribution. The idea was to invite Women to celebrate the day with the women they love and spend a memorable at INOX’s flagship property, INOX Megaplex. We are overwhelmed with the response and strive to surprise our customers each new day here at INOX. We want to thank all the participants who pulled out some of the quirkiest movie dialogues to describe their friends."

INOX is known to engage with its audience through various experiential marketing campaigns, which are a mix of online engagement and offline experiences. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mediavon.jpg?itok=5MIpD2wZ
MediaCom unveils new agency identity and proposition

NEW DELHI: To help clients “see the bigger picture,” global public relations and communications company MediaCom has unveiled its new identity and proposition of “moving forward.” This is the agency’s first rebranding exercise in three decades. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/gaurav.jpg?itok=NiCBQSJm
Gaurav Nijhawan elevated to Citi bank VP-marketing

NEW DELHI: Investment bank and financial services corporation Citi has promoted Gaurav Nijhawan to the post of VP-marketing in India. He was earlier the AVP for brand marketing. A professional with over a decade of experience in the industry, Nijhawan joined Citi in 2016 as a brand manager. He has...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/tejinder_gill.jpg?itok=gopYz4qk
Outgoing Truecaller VP Tejinder Gill talks about his days at the company

NEW DELHI: Launched in 2009, Truecaller today is one of the most popular smartphone applications for its features of caller-identification, call-blocking, and flash-messaging. With over 170 million monthly active users in India, the app, over the past few years, has also become a preferred choice...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/edelman.jpg?itok=3lhsQpSD
Edelman India appointed AOR for California Pistachios

NEW DELHI: Edelman has been appointed agency of record to promote California Pistachios in India, distributed through US-based The Wonderful Company. As of 1 November 2020, Edelman India has been managing an integrated communications mandate comprising brand communications including influencer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/amway.jpg?itok=tnTs1Z3_
Amway Forays into vegetable & fruit hygiene segment

NEW DELHI: FMCG direct selling company Amway India has forayed into food hygiene category with Amway Home Fruit & Veggie Wash. The launch builds on on its expertise in-home-care solutions and in its endeavour to cater to the growing need for hygiene care products.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/lo.jpg?itok=fv8eGOGY
IdeateLabs appoints Lokesh Shah as VP – brand solutions

NEW DELHI: IdeateLabs, an independent digital-first creative agency, has appointed Lokesh Shah as vice president – brand solutions. He will be based out of the agency’s Mumbai office and will be reporting to director Vrutika Dawda.   Shah’s experience across India and SE Asia has made him an expert...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required