BANGALORE: Apparel manufacturer Inmark Retail (Inmark) launched in Bangalore the first of the 10 chain of retail stores that it plans to open in South India by the end of this fiscal. Also, the manufacturer had Captain Gopinath of the first Indian budget airline Deccan Aviation fame unveil the logo.

"With the launch of our retail outlets, top quality garments will be provided directly from our state of the art manufacturing units to our customers, as a part of our initiative aimed at doing away with middlemen and hence providing top quality apparel at reasonable prices," said Inmark chairman and managing director Naseer Ahmed

Inmark will be working out its mass media communication plans and will be rolling them out once more outlets have opened. "We have earmarked Rs 500 million towards the new stores this year and our media spends will be adequate so that we can maintain our value pricing," said Ahmed to www.indiantelevision.com.
 
"At present, we are using radio and print - Radio One in the case of Bangalore to promote our contest – since we have opened on 21 October; we will be giving away one Tata Nano filled with value fashion daily over the next 21 days," added Ahmed.

Initially Inmark plans to open outlets in the four southern states during 2012, post which, it plans to launch in other metro cities such as Mumbai, Pun and Kolkata.

White Canvas handles the creative duties while media buying is done directly by Inmark.