Mumbai: Infectious Advertising announced it has bolstered its strategic chops by hiring Anil Jayachandran as its chief strategy officer. In his last job, Jayachandran headed communications planning for Omnicom, Malaysia, working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

Previously, he held the role of strategy planning director at Leo Burnett.

Jayachandran has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East, and Asia. From Egypt to Malaysia, he has worked across functions—marketing, advertising, research, and strategy—with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom.

Speaking on this development, Infectious Advertising directors and co-founders, Nisha Singhania and Ramanuj Shastry said, "We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious."