MAM

India's First do-gooder festival cum Drive-a-thon festival, Mahindra Open Drive is here

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/17/mahindra.jpg?itok=08W4QTWY

Mumbai: The Mahindra Group has just announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a music and food festival on November 8-9 in Goa. 

Destined to be a thrilling and inspiring journey festival to Goa where the camaraderie begins from the drive itself, Mahindra Open Drive festival aims to bringing together people from diverse cultural backgrounds to form a tribe of goodness and celebration whilst also being able to contribute to a good cause. 

According to Jay Shah, Vice President, Cultural Outreach, Mahindra Group, “Mahindra Cultural Outreach offers an opportunity to celebrate life with its newest festival – the Mahindra Open Drive. This has been conceived for the city goer who needs to break away from the humdrum for a weekend filled with adventure, music and positive vibes. While the ”drive” refers to the suggested way to come to the festival it also refers to the positive emotion of being motivated to do good, to be driven” 

With pitstops along the way (from each of the 5 cities of origin) that contain stimulating activities to the final culmination at the two-day culture fest in Goa, the event has a deep humanitarian spirit at its core. The festival centres around music, arts and culture to engage audiences and allow them to experience celebrate innate human goodness through story-telling and entertainment. It will also comprise of a souk – showcasing local artisan-crafted products, an exhibition of Goa’s culture, performances by international artists, installation artists, and a local and international cuisine feast.  

The festival will feature a mix of international and local artists including headliners ‘Chico and The Gypsies’ who would accompany world and folk music sensations Raghu Dixit, Harouna Samake, Brooklyn Funk Essentials, and Nikhil Dsouza. This eclectic mix of artists will embody the soundscape of the festival and complement the culture and ethnicity of Goa as a community.  

The festival will be preceded by fundraising initiatives through which festival-goers can pledge monetary aid to a cause they believe in and draw attention to NGOs and partner organizations actively involved in making a difference. This can be done by raising funds or donating to one of the 20 partner NGOs spread across various causes. Essentially, the fundraising is intended to support causes like Education, Healthcare, Safety, Livelihood, Environment and Rights & Inclusion. 
Speaking about Mahindra Open Drive, Anand Mahindra, Chairman, Mahindra Group said “While the automotive industry is seeing changing ownership models for personal mobility, it is our belief that vehicles used to enjoy drives and the open outdoors will always be in demand. Families, groups of friends or individuals will always want to take a break from their hectic lives and head out into the countryside. It is this aspect of mobility we had in mind while conceptualizing Mahindra Open Drive”. The drive will be a thrilling and inspiring journey to Goa that embodies a sense of camaraderie, bringing together people from diverse cultural backgrounds and bonding them through stimulating local cuisine and enroute activities. With a fully equipped car service team available at regular pit stops and F&B amenities, Mahindra & Mahindra is offering a safeguarded experience to participants of the drive." 

As for the entries, Mahindra Open Drive is one of a kind festival where you have to earn an invite. This can be achieved by buying donor passes – with the contributions going directly toward one of the partner NGOs chosen by the festival-goer. 

Supporting Mahindra is their official philanthropy partner for this initiative- United Way Mumbai – an establishment whose fundamental objective is to bring together individuals, companies, NGOs and government agencies to enhance community conditions with deeds that go beyond short-term charity. 

Speaking about associating with M&M Ltd. for the Mahindra Open Drive, Jayanti Shukla, CEO of United Way Mumbai said, “Mahindra Open Drive gives the socially conscious generation of today a platform to convene and support causes while they enjoy the process and celebrate the successes of our real heroes, the diverse NGOs who are partnering with us at the event. United Way Mumbai has been associated with numerous innovative community impact projects, and it is exciting for us to be a part of an event that is fun yet with a strong element of giving back to the less privileged” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/19/chess.jpg?itok=lHnb5sXN
AI-based chess board maker Square Off introduces two new products

Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there any other players amongst media executives who want to rise up to the challenge? This one is for Thawani and for them.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/moanxz.jpg?itok=6lhEzyZg
PHD Appoints Monaz Todywalla as CEO for India

Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India. PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/somany.jpg?itok=PSMsA4o5
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport. The campaign was done in association with Times...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/whitlpool.jpg?itok=4eeVaqU_
Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amrit.jpg?itok=gzv-1KYz
22feet Tribal Worldwide ropes in Amrit Panigrahi to lead transformation consulting & technology practice

NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Amrit will closely work with  22feet Tribal Worldwide...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amit_tolani.jpg?itok=Q7ofUjr1
Ceat gears up to drive hard during the IPL20

NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s most valued cricket league since 2015.  And it has once again gone ahead and partnered with the BCCI as a strategic time out partner. It first put its money...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/media_minds_2.jpg?itok=iUblJ8d1
#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/cadbury.jpg?itok=JxDUpnun
Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/rcb.jpg?itok=UFzPqefH
This IPL season, RCB celebrates Covid warriors

NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore will be...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required