MAM

IMCL’s HITS platform gets 16 new PayServices

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/24/onetake.jpg?itok=9CmaKK22

MUMBAI: One Take Media Co (OTMC)  has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) – available to subscribers across India.

Consumers can now enjoy 16 Pay PlatformServices which includes HollywoodEnglish Movies,  Kids , Cooking, K –World,  K –Pop and Many more.

The consumer truly is the king today with multiple avenues of content consumption giving him more choices. Value added services (VAS) act as growth drivers in this respect.Globally, niche content acts as the core differentiator but in India, content differentiation is ruled out, so VAS has become the differentiator. VAS offerings are just add-ons to engage the customer and can help players increase their ARPUs (average revenue per user) moderately to significantly.

OTMC is one of the leaders in providing Value Added Services to DTH, OTT, Telecom and Cable industries .

OTMC founder Anil Khera said, “We are happy that IMCL has chosen to partner with One Take Media Co for their VAS. We are very delighted to offer diverse content in different genres which audience can watch  and enjoy from the comfort of their homes.”

IMCL COONK Rouse added, “IMCL believes in providing the customer value for the money. We are happy to announce the launch of  16 Pay Platform Services on our HITS platform with continued  partnership with One Take Media Co . We will continue to provide non-stop entertainment with varied genres to our consumers”
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/dark_fantasy.jpg?itok=d6OOdpl9
Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore

NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/homefestivehome.jpg?itok=UV0r4rTN
Samsung inspires consumers to enjoy festivals responsibly

NEW DELHI: Samsung has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times. As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/bombay_shaving.jpg?itok=q0zEnXVQ
Bombay Shaving Company’s new ad surprises viewers with VFX

MUMBAI: The Bombay Shaving Company has launched a first of its kind video campaign that is wowing social media with the use of visual effects.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/media.jpg?itok=QxkT7mM2
Pubnation: Cover prices form important part of print media revenue

In the last few years, the input costs for newspapers has gone up coupled with the economic slowdown. It has been a point of concern for the publishing houses as their business model is much tilted towards advertising. 

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/home.jpg?itok=EXD2Eya2
Home Credit India launches Diwali campaign

Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/jsw.jpg?itok=5acOe43H
JSW Steel Q2 net profit falls 37% to Rs 1,595 crore

MUMBAI: JSW Steel reported a net profit of Rs 1,595 crore for second quarter (July-September) of FY21, down 37 percent against a net profit of Rs 2,536 during the same period last year. However, it’s a far cry from the performance in the June quarter when it had reported a net loss of Rs 582 crore...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/neslte.jpg?itok=rPT12a9A
Nestle India clocks double digit growth on the back of in-home consumption

NEW DELHI: Nestle India has clocked total sales of Rs 3,525 crore in Q3 2020 ending on September 30, 2020. Domestic sales as well as total sales grew at 10.2 per cent and the total profit during this period was Rs 587 crore. As a result, the company has announced an interim dividend of Rs 135 per...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/emami.jpg?itok=ypirvfbM
Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’ Zoo Media worked on the campaign, with FoxyMoron overseeing its...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required