Ikea launches new mobile shopping app to boost online presence

Ikea launches new mobile shopping app to boost online presence

Conglomerate wants to tap into the rise in online shopping.

Ikea-new

Mumbai: Ikea, the Swedish-founded, Dutch multinational conglomerate Thursday launched its mobile shopping app in India to boost its customer base. The company made the decision to launch the shopping app in India owing to the rise in popularity of online shopping in the nation. 

Ikea believes that the new mobile app will provide the much-needed online presence for the company. With this new app, people can order Ikea products online from several Indian cities. 

Initially, delivery services will be available in cities like Mumbai, Pune, Hyderabad, Vadodara, Ahmedabad, and Surat. Ikea revealed that the delivery services will be later expanded to cities like New Delhi and Bengaluru. 

The new Ikea app will be available on both Android and iOS platforms. Ikea's online inventory is currently offering more than 7,000 products at a very competitive price range. 

Ikea India commercial manager Kavitha Rao said that Indian customers are app-oriented, and the launch of the new shopping platform could lead to a sharp rise in demand for Ikea products. 

Ikea is now planning to reach 100 million customers in both online and offline channels over the next few years. Apart from catalyzing its online presence, Ikea also plans to open the first shopping centre in Noida.