IKEA India elevates Nivedeeta Moirangthem to country communications manager

IKEA India elevates Nivedeeta Moirangthem to country communications manager

Moirangthem will work closely with business & key stakeholders to support the company’s expansion

Nivedeeta Moirangthem

Mumbai: Ingka Group-owned IKEA India on Wednesday announced the elevation of Nivedeeta Moirangthem as the country communications manager to lead its total communications portfolio including public relations, public affairs and co-worker communication and represent the retail entity as a spokesperson and as an external representative for all Ingka entities in India. She will be a part of the IKEA India management team and report to CEO and chief sustainability officer (CSO), Peter Betzel.

In her new role, Moirangthem will work closely with the business and key stakeholders to support IKEA India’s ambitious India expansion plans. She will also be closely involved with transformation initiatives as IKEA continues its digital transformation journey towards establishing itself as an omnichannel retailer, the company said in a statement. Moirangthem and team will continue to strengthen the communication agenda and IKEA’s positioning in India, it added.

Moirangthem commands 23 years of experience in corporate communications & PR, advertising, internal communications, stakeholder engagement, and supply chain communication in the South Asia region. She has been associated with IKEA for close to 20 years. In her previous assignment, she has worked with McCann Erickson India.

“I am excited to take up the new role and to be able to contribute further to build a loved, meaningful and successful IKEA in India," Moirangthem said. "There is so much potential left to explore, connects to build and milestones to celebrate and this we do together, always with our IKEA values as the guiding star. It has been a deep learning experience during these tough times that we all are in, both professionally and personally."