MAM

Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Opens first exclusive store in Guwahati

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Guwahati:  Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience. The store will offer over 30 bicycle models across road, mountain and hybrid categories from the Trek product range. Enthusiasts can drop by to schedule a test ride of their preferred bicycle and will have access to a wide range of cycling gear, accessories, merchandise, and riding gear offered by Trek under its brand Bontrager.

To celebrate the store launch, the brand is organizing its marquee multi-city event ‘Trek Founder’s Ride’ on 15th September 2019. The riding event will witness over 100 cycling enthusiasts participating and pedaling through the heart of the city. The event will act as an enriching platform filled with cycling conversations; connecting riders and encouraging them to share their inspiring stories as well as receive cycling tips from the experts at Trek.

Trek launched its 100% subsidiary operations last year and has been retailing cycle models in the premium and super-premium segment.

On the launch of the first Trek Exclusive Retail Store, Navneet Banka, Country Manager, Trek Bicycle India said, “We are very excited to bring the most technologically advanced bicycles in the world to the city of Guwahati through our first exclusive Trek store in India. We have witnessed an overwhelming passion and enthusiasm towards cycling as a culture in Assam and the neighboring states in the northeast region. The launch of Spokehub HQ is a testament of our commitment to the India market with focus on providing a great buying and ownership experience, while promoting the sport of leisure and competitive cycling in the region.”

On Trek opening its doors to the City of Eastern Light, Navneet added, “We look forward to working with Ajanta Boro and Bikash Jyoti Doley of Spokehub HQ in growing the sport in the city. We will build upon this milestone and enhance our already strong retail lineup through the coming years ahead.”

On partnering with Trek, Bikash Doley, Retailer Partner, Spokehub HQ - Trek Authorized Retailer said, “We are honored to be a part of the Trek family. Together we aim to provide an all-inclusive experience to our customers and promote cycling culture in the city.  We are focused on delivering the same level of excellence the brand is renowned for and foster passion for the cycling in the city among our existing and aspiring cyclists.”

With a legacy to drive innovations that spans over four decades, Trek is well renowned for building the most technologically advanced bicycles. Trek pioneered the manufacturing of carbon bicycles in the 1990s and continues to strengthen its position as an industry leader, as it applies the technology used in Aerospace and Formula One racing to create the finest bikes for every rider.

The bicycles are available at retail locations in over 100 countries worldwide. The Trek range in India starts at INR 28,990 and depending on a consumer’s specification, customized and performance bicycles can cost up to INR 20 lakhs. Trek develops and tests its top end, performance bicycle technology in collaboration with professional racers that are part of the TREK Factory Racing team. The brand also offers a dynamic range of cycling parts, accessories, merchandise, and riding gear under its Bontrager brand. Every new Trek bicycle comes with the industry’s best warranty & loyalty program which includes Lifetime Warranty on bike frames and the unique Unconditional Bontrager Guarantee.

To increase the affordability while catering to the aspirational needs of the customers, Trek has also partnered with HDFC Bank Limited to devise an innovative consumer finance program that offers ZERO Down Payment and NO-COST EMI to consumers buying Trek products from its authorized retail stores across the country.

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