ICC signs GoDaddy as official sponsor for WTC 2021

ICC signs GoDaddy as official sponsor for WTC 2021

Aims to drive conversations & encourage digital adoption by engaging with fans

GoDaddy

New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

As part of the partnership, GoDaddy logo and GoDaddy Pro sub-brand logo will be promoted on in-stadia LED panels, along the sides of the boundary line and on the mid-wicket area on-ground. The brand aims to drive conversations and encourage digital adoption in today’s new normal world by engaging with tournament viewers and cricket enthusiasts through the sport

The announcement is a continuation of GoDaddy’s association with the ICC, starting with the Men's Cricket World Cup.

ICC chief commercial officer, Anurag Dahiya said, “We are excited to renew our partnership with GoDaddy and delighted to see them support the inaugural WTC Final.”

GoDaddy India, managing director and vice president, Nikhil Arora said, “The ICC World Test Championship is the first international tournament where team India will play since the COVID outbreak. With cricket being one of the most favorite sports in India, we hope it instills a ray of good hope, positivity, and cheer, bringing in much needed respite and entertainment for everyone. As this event brings people together from across the world and showcases a strong spirit of nationalism and sportsmanship, it provides a perfect place for us to create awareness about the ease of building an online presence with GoDaddy’s online tools and solutions, especially in today’s increasingly digitised world.”