Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Lionsgate Emerging Markets Asia MD Rohit Jain as the new chairman of their Digital Entertainment Committee for the period of 2022 to 2024. Jain will succeed ZEE5 Global head Amit Goenka. Adding to this, IVM Podcast head Amit Dosh has also been appointed as co-chair alongside Jain.

As chairman, Jain will be responsible for collaborating with various stakeholders in the digital entertainment ecosystem, such as OTT players, regulatory bodies, and other industry associations, to create a rewarding vision and guide the digital ecosystem to a more evolved space.

Speaking on his appointment, Jain said, "The Indian media sector has shown immense potential in the last decade, and now the OTT industry is in the spotlight owing to the work that’s been done for many years. I would say we are at the cusp of greatness; India truly has the scope of becoming one of the largest OTT markets in the world. It’s looking like we will end 2023 with a whopping 125 million OTT subscribers, and that’s just the tip of the iceberg. India today is clearly the innovation hub for OTT, be it technology, pricing, or content experimentation."

"This rocket ship has the potential to lead the Indian media and entertainment industry to $2.5 trillion in the next few years. There can’t be a more exciting time to be in this business, and I am truly humbled to play a small role in contributing towards the vision of creating a promising digital entertainment ecosystem that will provide access to the best of experiences for all," he added.