Mumbai: The International Advertising Association (IAA), an integrated advertising trade association, is organising the IAA IndIAA awards to salute the idea that is India.

The IAA IndIAA Awards will be presented on 23 August at the Ballroom, Taj Landsend, Bandra (W) at 6:30 p.m. onwards.

IAA India chapter president Megha Tata said, "As the country celebrates 75 years of its independence, we will be structuring our awards event around the meaningful role communication has played in fostering the idea that is India. I am very happy that in its 7th year, the IndIAA Awards has carved out a special prestigious niche in the minds of the communication industry."

IndIAA Awards committee chairperson Abhishek Karnani added, "These are unique awards that salute real, hard-working advertising. The shortlist is compiled by a set of senior journalists, and these are judged by an eminent jury comprised of advertisers who own and invest in brands. The awards are presented to the co-creators of the winning work."

Nestle India chairman & managing director Suresh Narayanan chairs the jury this year, and participants include Accenture managing director Charulata Ravikumar, Unacademy partner & chief marketing officer Karan Shroff, Sugar Cosmetics CEO & co-founder Vineeta Singh, and Mahindra Holidays & Resorts India COO Vivek Khanna.