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Hyundai joins forces with BBC Future for more sustainable world

BBC has created a film highlighting Hyundai’s partnership with Healthy Seas.

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Mumbai: South Korean automotive major The Hyundai Motor Company will be the exclusive sponsor of BBC Future Planet throughout the month of August. With the sponsorship, the carmaker aims to reach global audiences looking to create a more sustainable world. Launched in February 2020, BBC Future Planet is an online publication with a sole focus on climate change.

As part of the sponsorship, BBC StoryWorks - the commercial content studio of BBC Global News – created a documentary-style film highlighting Hyundai’s partnership with the ocean conservation organisation, Healthy Seas, to combat ocean pollution, nurture sustainable marine ecosystems, and support a circular economy. The film tells the story of how an abandoned fish farm on the coast of Greek island, Ithaca, has now become the solution to Hyundai’s sustainable car interiors.

Hyundai Motor - Europe, president and CEO, Michael Cole said that beyond providing zero-emission mobility solutions on land, the company also cares about protecting fragile ecosystems at sea and that is why they have partnered with Healthy Seas throughout this project. "With the BBC we were able to win an important partner to tell our story. Together, we have successfully overcome the tremendous logistical challenges to make this vision become a reality," Cole added.

As cleaning up and preventing marine pollution aligns with Hyundai’s global strategy, the branded content was produced sustainably, by driving electrified vehicles from London to Greece instead of flying, choosing to consume vegan meals, and using solar power to charge equipment, the company said in a statement.

“Sustainable brands looking to communicate their green practices have long been commercial partners of BBC Global News due to our relevant and engaging content, our global and affluent audience, and our own commitment to being carbon neutral," said BBC Global News, EVP of international ad sales, Sean O’Hara. "Since the launch of BBC Future Planet, we have consistently offered audiences immersive, solutions-based content, and traffic to the site has increased exponentially over the past 12 months. We’re pleased brands like Hyundai want to be part of this success; to stay top-of-mind, and for the BBC’s expert storytellers to help them engage with audiences through creative and emotive brand campaigns.”

BBC Global News, acting regional director of ad sales - Europe and Eurasia, Sibel Boner added, “We are excited to enter this commercial partnership with Hyundai, to communicate their story around the Healthy Seas project, a reflection of the trust and expertise the BBC has in producing immersive, engaging content that reaches global audiences.”

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