Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January), according to Barc’s weekly data. Reckitt Benckiser was second at 3449.43.

While Cadbury’s India, ITC, Godrej Group, Procter & Gamble, LIC India, GSK, and Colgate Palmolive were at number four to ten, the highlight of fourth week was Tata Group making a direct entry at number three with ad volumes of 1188.69.

The company has launched an advertising blitz to promote the new identity and rebranding of its content distribution business Tata Sky (a joint venture between Tata Sons and TFCF Corp) as Tata Play.

The high-decibel, celeb-heavy campaign has also catapulted Tata Play to the top spot in the most advertised brands list this week with ad volumes of 672.02.

Harpic Power Plus 10X Max Clean (477.26) slipped to the second position, while Republic Day Greetings (397.85) was the new entrant at the third position.

Dettol Antiseptic Liquid, Vanish Oxi Action, Ultratech Cement, Lizol, Harpic Bathroom Cleaner, Horlicks, and LIC-Coprorate grabbed the rest of the spots.