MAM

HUL top advertiser, Amazon India most advertised brand in week 38: Barc

Disney+ Hotstar moved up after debuting last week at sixth position.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/02/photogrid_plus_1633152193750.jpg?itok=dxwsLosH

Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).

Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.

ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.

Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).

Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.

Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/16/22.jpg?itok=hZArJ-hl
22feet Tribal Worldwide wins digital mandate for Porter

22feet Tribal Worldwide has won the digital mandate for India's largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. The primary focus of this partnership is to focus on brand awareness and community building.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/16/zn.jpg?itok=1XLcP4zz
Eureka Forbes ropes in Madhuri Dixit for new campaign

Eureka Forbes has launched a new campaign with Madhuri Dixit for its leading product Aquaguard. The campaign is planned by Taproot Dentsu and produced by YellowLifafa with the tagline 'pani mein Zinc aisa kahaan hota hai… jahan Aquaguard hota hai.'

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/16/dent.jpg?itok=vIoZB-xV
Carat India appoints Vasim Rakhangi as AVP - strategy

Further strengthening its leadership team, Carat India - the media agency from the house of dentsu India - has appointed Vasim Rakhangi as associate vice president - strategy for North and East. He will report into Carat India CEO Anita Kotwani.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/16/anu.jpg?itok=sDZGDe7r
Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner

MUMBAI: Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations, effective 16 May. In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/16/joy.jpg?itok=Xfrk7Rtj
Working towards increasing penetration of kits from 17% to 26% by 2026: Prega News’ Joy Chatterjee

MUMBAI : Mothers everywhere and, perhaps, more so in India are held to unreasonably high standards, wherein they are expected to lean in at work whilst remaining primarily responsible for the domestic front. This perennial balancing act leads to an intense pressure to ‘perfectly’ manage both work...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/14/swiggy-dineout.jpg?itok=9ShxN0Up
Swiggy announces acquisition of Dineout from Times Internet

Marking its foray into the high-use dining out category, Swiggy India on Saturday announced that it has entered into a definitive agreement with Times Internet to acquire its dining out and restaurant tech platform, Dineout.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/14/20.jpg?itok=yOFeztWB
Sociowash bags digital mandate for Viacom18’s music and English entertainment brands

Digital marketing agency Sociowash has won the digital marketing mandate for Viacom18’s music brands MTV Beats, VH1 and KaanPhod, English entertainment brands Colors Infinity and Comedy Central, and multiformat content destination Fully Faltoo YouTube channel, with NFT marketplace fullyfaltoonft....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/14/deep.jpg?itok=495b-YPV
Weekend Unwind with: Deep Mehta, co-founder of DigiChefs

With the weekend upon us, IndianTelevision.com rolls over to the next in its series of informal, fun snippets that peek into the mind of corporate executives - akin to a virtual water cooler chat.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/13/sara-ali.jpg?itok=8EhAcP1C
Purplle launches new campaign featuring Sara Ali Khan

The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as “Har Indian Ka Beauty Destination”. With this it Purplle repositions itself from mass, premium, to super-...

MAM Media and Advertising Ad Campaigns