Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).

Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.

ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.

Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).

Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.

Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.