HUL to take legal action against Sebamed for recent campaign

Sebamed called out Lux, Pears, and Dove for their harsh pH levels

NEW DELHI: FMCG giant Hindustan Unilever Ltd (HUL) is in the process of filing a legal case against German skincare brand Sebamed for targeting its soap brands Lux, Dove, and Pears in a series of ads released last weekend, media reports suggested. Sebamed in its Filmstars Kee Nahi Science Kee Suno (listen to science, not filmstars) campaign had called out the aforementioned soap brands for their pH levels. 

"Our brands are best-in-class and deliver fully on the promises...backed by strong tech, science, clinical evidence and decades of expert and consumer-backed testing, enjoying strong brand loyalty. We will take suitable action as we deem fit," HUL has said as per several reports. 

HUL also responded to the bold campaign by Sebamed, claiming that dermatologists trusted Dove. Sebamed claimed Dove soaps have a pH level of 7, while Pears and Lux have a pH level of 10, same as that of detergent bar Rin. The ads also named Santoor soap. 

Previously, Sebamed India head Shashi Ranjan had said, “We stand for truth and transparency. During these unprecedented times, our wide portfolio of skin and hair care products with unique pH 5.5 benefit offers the new gold standard to the consumers. We remain  strategically committed to investing in attracting the best talent, creating engaging brand stories and driving  rapid distribution expansion across channels.”

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