- Television
- Cable TV
- DTH
- iWorld
- MAM
- Movies
- Regulators
- Resources
- Satellites
- Technology
- Specials
- Our events
- Subscribe
Mumbai: Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).
HUL was followed by Reckitt Benckiser (India) ltd. with ad volume of 3721.89 (‘000sec). The figure stood at 4180.54 in week 27.
The top two advertisers were followed by Amazon Online India, Godrej Consumer Products, Cadburys India, Brooke Bond Lipton India, Procter & Gamble, Coca Cola India, Pepsi Co, and Colgate Palmolive India, in that order.
Wipro and Ponds India which held the seventh and ninth position in week 27 went off the list making way for Procter & Gamble and Coca Cola India at number seven and eight, respectively.
Among the brands, RB’s Dettol held onto the top slot with ad volume of 700.86 (‘000sec), as against 754.83 (‘000sec) in week 27. Thums Up made its way to the second position clocking ad volume of 547.24 (‘000 sec). The beverage brand from Coca Cola India was not on the top-ten list last week.
Dettol and Thums Up were followed by Amazon.in, Delhi Skill and Entrepreneurship University, Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Veet Cold Wax Strip, Horlicks, Close Up Ever Fresh, and Lizol.
The independent creative agency was awarded the mandate without a pitch, on the back of culture-shifting work for brands it has created across a wide spectrum of categories. More than just being a communication partner, Wieden + Kennedy will be collaborating with Clove to unlock business growth...
Mumbai: Blink Digital, the globally acclaimed independent digital agency, has become India’s first digital agency to be part of the Metaverse Fashion Week 2023. The show will be held from 28 to 31 March 2023, concluding the Spring Fashion season on virtual catwalks. The agency has created a living...
Mumbai: Mirum India, a Wunderman Thompson company, has launched the third edition of the 'Mirum India MarTech Report'. The report provides an insightful guide to the MarTech landscape in India. The report captures how MarTech solutions are being utilized by brands to effectively communicate their...
Mumbai: Thums Up has unveiled a new power-packed campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’. This campaign exhibits the experience of consuming Thums Up from the Returnable Glass Bottle (RGB). The new campaign features Shahrukh Khan, and Vijay Deverakonda bringing out the TOOFANI...
Hitachi Payment Services, India’s integrated payment solutions provider, has appointed Sumil Vikamsey as its new managing director, in addition to his responsibilities as the chief executive officer - cash business. He will also be inducted into the company’s Board effective 1st April.
Mumbai: L&K Saatchi & Saatchi has onboarded Pallavi Nayak as executive vice president – strategy. In her role at L&K Saatchi & Saatchi, Nayak will partner with clients to solve their business growth and marketing challenges, ground upwards. And co-creating effective creative work by...
Mumbai: Sociowash, a creative digital agency, has been awarded the social media & creative mandate for Colorbar Cosmetics, beauty and skincare brand. They won the mandate through a competitive pitch process which will be managed by their Delhi HQ team.
Mumbai: Edgio Inc., the platform of choice for speed, security and simplicity at the edge, has announced it has appointed Eric Black as CTO/General Manager, Media. Having been at the forefront of digital video and live event streaming with NBC Universal for more than twenty years, Black joins Edgio...
