MAM

HUL remains unchallenged in week 40: Barc

Amazon India is the most advertised brand for the third consecutive week.

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Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third.

Cadburys India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Ponds India, Flipkart.com (new entrant), Procter & Gamble, and Coca-Cola India Ltd bagged the remaining spots.

With 782.06 (‘000s) Amazon India maintained the lead as the most advertised brand for the third consecutive week. Flipkart.com (517.91) was the new entrant in the brands' list as well, albeit at the second position.

Horlicks, Dettol Toilet Soap, Harpic Power Plus 10X Max Clean, Harpic Bathroom Cleaner, Lizol, Clinic Plus Shampoo, Coca Cola and Boost followed, in that order.

After a short stint lasting three weeks, Disney+ Hotstar dropped out of the brands’ list in week 40. Riding the IPL wave, the OTT brand debuted at the sixth spot in week 37.

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