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HUL maintains lead in week 44: Barc

Lakme Lever was the tenth biggest advertiser in Barc week 44.

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Mumbai: With ad volumes of 5074.45 (‘000s), Hindustan Lever Ltd (HUL) was the most prolific advertiser in week 44 (30 October to 5 November) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second spot at 1480.15.

At the third to ninth positions were Ponds India, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Amazon Online India Pvt Ltd, Cadbury India Ltd, and Colgate Palmolive India Ltd. Lakme Lever Ltd was the new entrant at the tenth spot with ad volumes of 416.15 (‘000s).

Horlicks was the most advertised brand in week 44 with ad volumes of 443.06 (‘000s). At 319.42 Clinic Plus Shampoo was second. It was followed by Brooke Bond Bru Instant (260.48) at the third position.

Amazon Prime Video, Lalithaa Jewellery, Amazon India, Surf Excel Easy Wash, Close Up Ever Fresh (new) Vaseline Intensive Care Deep Moisture Body Lotion (new), and Boost followed.

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