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HUL leads advertiser’s tally in week 37: Barc

Disney+ Hotstar made a debut at the sixth spot in most advertised brands’ list.

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Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54.

Brooke Bond Lipton India, ITC Ltd, Godrej Consumer Products, Colgate Palmolive India, Amazon Online India, Procter and Gamble, and GCMMF followed at the remaining seven positions in that order.

Among the brands Dettol Toilet Soap led the tally with ad volumes of 542.01.

Video streaming platform Disney+ Hotstar stood out in the FMCG-dominated list at the sixth spot with 349.3 (‘000s). Amazon India (329.66) and Reliance Digital (304.61) broke the monotony at the eighth and tenth positions respectively.

Rest of the list was populated by FMCG brands including Lizol, Harpic Power Plus 10X Max Clean, Dettol, Dettol Antiseptic Liquid, and Harpic Bathroom Cleaner.

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