Mumbai: Hindustan Lever Ltd (HUL) was once again the top advertiser in the third week of 2022 (15-21 January). As per data released by Broadcast Audience Research Council (Barc), the FMCG major delivered ad volumes 3528.69 for the period. It was followed by Reckitt Benckiser at 3499.69 and Ponds India at 1015.01.

Brooke Bond Lipton India, Cadburys India, ITC, Godrej Consumer Products, Amazon Online India, LIC, and Colgate Palmolive grabbed the rest of the spots.

Harpic Power Plus 10X Max Clean led the brands' list with ad volumes of 579.53. At 437.54 Dettol Antiseptic Liquid was second. Disrupting FMCG dominance at the top three positions, Asian Paints Apex Ultima Protek lodged itself at number three with ad volumes of 304.68. Policy Bazaar.com was another unusual brand at number four.

Vanish Oxi Action, Lizol, Harpic Bathroom Cleaner, Ultratech Cement, and Horlicks were in the next five positions, respectively. Kia Carens was the new entrant at the tenth position.