HUL becomes top advertiser in week 13: Barc

HUL becomes top advertiser in week 13: Barc

Horlicks was the most advertised brand.

HUL

Mumbai: With ad volumes of 5848.21, FMCG firm Hindustan Unilever Ltd (HUL) was the top advertiser in week 13 (26 March to 1 April), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2477.92.

Riding the summer wave, Pepsi Foods lodged itself at the third spot with ad volumes of 1083.22. Another beverage brand, Coca-Cola India was next in line.

Cadbury’s India, Godrej Group, ITC, Amazon Online India, GCMMF, and Colgate Palmolive followed, in that order.

Horlicks, Harpic Power Plus 10X Max Clean and Lizol All in 1 were the top three advertised brands with ad volumes of 475.52, 360.93, and 315.31 respectively.

The remaining slots were grabbed by Glow & Lovely Advanced Multivitamin, Sprite, Surf Excel Easy Wash, Mortein Insta, Airtel Cellular Phone Service, Lalithaa Jewellery, and Amazon Prime Video.